EastWest, one of the Philippines’ leading consumer-focused and fast-growing universal banks, proudly announced its newest brand ambassador, elite gymnast and two-time Olympic gold medalist Carlos Yulo, during an exclusive launch event in Makati. The event celebrated Yulo’s historic athletic achievements and his inspiring financial journey as an EastWest client, positioning him as the embodiment of the Bank’s commitment to empowering dreams through smart financial management for over 30 years.
Yulo, a global icon in gymnastics, has made a lasting impact by representing the Philippines on the world stage. His dedication to excellence and discipline perfectly align with EastWest’s values of breaking boundaries and striving for greatness. Just as Yulo pushes himself to perform at the highest level, EastWest provides world-class financial services to help Filipinos achieve their dreams.
Reflecting on the partnership, Yulo shared, “This partnership started even before I won my gold medals at the Olympics. EastWest has been there to help me manage my financial goals from the very beginning. I started with simple deposits, and now I have investments that have helped with my plans. EastWest and I share the same mindset—always pushing ourselves to improve. That’s why this partnership feels natural; we both have a relentless drive to reach our dreams.”
A Partnership Built on Shared Values
Yulo’s journey with EastWest started as a client and has now evolved into him becoming the face of the brand. His discipline, perseverance, and focus mirror EastWest’s dedication to guiding clients through their financial journeys, ensuring they achieve their goals confidently.
Rafael S. Algarra Jr., EastWest SEVP and Head of Financial Markets and Wealth Management, emphasized the significance of this collaboration: “Carlos Yulo represents the dedication and passion that EastWest stands for. His rise from raw potential to world champion mirrors the path we offer our clients—whether through our Priority services, consumer loans, or investment management. This partnership showcases our commitment to going above and beyond for our clients, helping them reach their financial aspirations.”
Carlos Yulo’s Financial Journey
Yulo’s story also highlights his personal journey of financial growth and empowerment with EastWest’s guidance. He began using basic banking products to save and cover expenses while training and competing. As his financial capacity grew, he worked with an EastWest Priority Relationship Manager to make informed financial decisions, transitioning into investments to secure his future.
Yulo explained, “EastWest has been a huge help, not just in my career but also in managing my finances. They taught me to make smart financial decisions and create a solid plan, which allowed me to focus on my training and competitions. When I started earning, I didn’t really know how to handle my money properly. But EastWest assigned me a relationship manager who guided me in understanding investments and how to grow my savings so I’m financially prepared.”
Celebrating 30 Years of Financial Excellence
As EastWest celebrates its 30th anniversary, the partnership with Yulo marks another significant milestone. For three decades, EastWest has provided personalized services that guide clients through every stage of their financial journey. Yulo’s story exemplifies the Bank’s commitment to helping clients achieve both financial security and success. Balancing innovation with a personalized, human touch, EastWest continues to prioritize its clients’ evolving needs while staying true to its core values.
EastWest CEO Jerry Ngo shared, “Carlos Yulo embodies resilience, focus, and the pursuit of excellence—values EastWest has upheld for the last 30 years. As we continue to innovate and grow, we proudly welcome Carlos as a partner who stands not only for athletic achievement but also for smart financial growth. Together, we aim to inspire Filipinos to push their boundaries and achieve their financial dreams with EastWest by their side.”
