The Caltex station in Turbina, Laguna is now open to offer quality fuel and services to nearby customers.
Caltex, under the banner of Chevron Philippines Inc. (CPI), wrapped up 2023 with a string of achievements, including the inauguration of numerous Caltex service stations and branded workshops nationwide, alongside the successful forging of institutional partnerships.
In 2023, Caltex continued its expansion across the Philippines by adding 37 new service stations to its network, showcasing the company’s commitment to establishing and reinforcing partnerships. Notably, a Caltex station debuted at J.W. Diokno Boulevard, Pasay, marking the third retailer-owned, retailer-operated (RORO) flagship station in Aseana City, NCR. Additionally, four new stations were introduced in strategic locations throughout Metro Manila, specifically in Quezon City, Taguig City, and Pasig City.
In Southern Luzon, another RORO Caltex station commenced operations within a township project situated in Turbina, Calamba, Laguna, while three additional stations were established to cater to the burgeoning demand in the region. Northern Luzon witnessed the addition of two new service stations in Ilocos Sur, aiming to accommodate tourists and residents, while Central Luzon saw the emergence of three stations, two in Pampanga and one in Bustos, Bulacan, to cater to motorists traversing Bulacan’s highways.
In Palawan, a new Caltex station was unveiled, serving local and international tourists traveling to Coron. Meanwhile, in Western Visayas, Caltex expanded its reach with four new stations in Iloilo City and another in Bacolod City, enhancing accessibility to its services. Central Visayas saw the establishment of four stations serving Bohol, Toledo City, and Cebu City, while Eastern Visayas welcomed new stations in Samar and Leyte.
Mindanao also experienced an increase in Caltex’s presence, with the opening of new retail sites across the region. Notably, a new station was inaugurated along the bustling National Highway Puerto in Cagayan de Oro, alongside three other stations in the Davao region.
Mr. Billy Liu, CPI Country Chairman, emphasized, “We recognize the evolving needs of our valued customers. These expansion endeavors underscore our unwavering commitment to providing seamless access to premium fuels and a comprehensive suite of services. By investing in the development of these modern facilities, we aim not only to contribute to the nation’s economic growth but also to ensure the satisfaction of the motorists we serve.”
Fast-growing branded workshop network
In addition to its nationwide retail station expansion, Caltex extended its network of branded auto and motorcycle workshops in the previous year, unveiling 82 Caltex Havoline autoPro, Caltex Havoline bikePro, and Caltex Delo Sport oil change workshops. These establishments offer a comprehensive array of top-tier oils and lubricants, coupled with dependable vehicle maintenance services delivered by proficient mechanics.
“We are dedicated to continuously expanding our network of branded workshops to better cater to the needs of both four-wheel and two-wheel customers. These workshops are poised to enhance the overall customer experience for our patrons while ensuring our services are accessible across numerous locations in the Philippines,” remarked Liu.
Promos serve motorists even better
Amidst a year brimming with achievements and triumphs, Caltex generously sponsored numerous promotions as a gesture of appreciation towards its loyal customer base.
In April, the brand launched its 2023 Pickup Your Rewards promo, a nationwide raffle spanning from April 18, 2023, to July 17, 2023. A total of 400 fortunate winners were awarded 250,000 Caltex Rewards Points, while three exceptionally lucky participants each drove away with a fully fueled Ford Ranger Sport.
But the festivities didn’t end there. From September to December 2023, Caltex, through its Caltex Rewards program, spread early Christmas cheer with its Linggo-Linggo Gadget Panalo Promo. Even now, Caltex Rewards customers can enroll via the CaltexGO app, earning points and unlocking a wealth of rewards tailored just for them whenever they visit a Caltex service station.
“We are dedicated to nurturing meaningful connections with the Filipino motorists we serve. Through these endeavors, we aim not only to fortify the bonds forged over the years but also to consistently make a positive impact on the lives of those who have supported our brand. Caltex remains steadfast in its commitment to enriching every motorist’s journey and steadfast in expressing gratitude to our devoted customers,” emphasized Liu.
Forging partnerships and underscoring social investments
Chevron reaffirmed its commitment to fuel supply excellence through the renewal of its contract with Global Business Power Corporation (GBP) in a signing ceremony held last year. This extension allowed Chevron to persist in supplying the fuel essential to GBP’s seven plant facilities situated in Cebu and Iloilo.
Additionally, Chevron collaborated with Goodyear Philippines to offer Caltex StarCard users discounts on select Goodyear tires, augmenting the benefits of the card payment service accessible at all Caltex stations nationwide.
Furthering its dedication to corporate responsibility, Chevron forged partnerships with various organizations and embarked on social investment (SI) initiatives aligned with its core values of health, education, safety, and environmental stewardship.
One notable partnership involved CPI teaming up with Edukasyon.ph for its inaugural SI venture in the digital realm. This project provided cloud computing training and employment support to 40 deserving disadvantaged scholars through the AWS re/Start program.
In another significant SI endeavor, Chevron donated solar panels to Tahanang Walang Hagdanan Inc., a non-profit organization dedicated to providing training and programs for persons with disabilities (PWDs).
Reflecting on these accomplishments, Mr. Liu expressed gratitude for the invaluable support of their partners, which enabled Chevron to not only pursue its initiatives but also achieve new milestones. These partnerships and social investment endeavors underscore Chevron’s steadfast commitment to community engagement, sustainability, growth, and innovation. Looking ahead, Chevron is eager to embark on more exciting ventures and continue to meet the increasing demand for affordable, reliable, and quality fuels and services while contributing to a brighter future for Filipinos.
