Chevron Philippines Inc. (CPI) recently unveiled a fresh campaign for its Caltex brand of fuels and lubricants, featuring celebrity power couple Gabbi Garcia and Khalil Ramos, affectionately known as GabLil, as the official Caltex Rewards ambassadors.
Dubbed “May Point Ang Biyahe,” this dynamic campaign celebrates the thrill of travel and encourages Filipino motorists to fill up with Caltex to earn and accrue Caltex Rewards points, enhancing their journey with rewarding experiences.
Accompanying the campaign launch is a vibrant music video starring Gabbi and Khalil, highlighting the myriad benefits customers can enjoy through Caltex Rewards. From fuel discounts to dining perks and shopping delights, the video pulsates with energy and a catchy jingle, showcasing the exciting rewards in store for motorists.
Billy Liu, CPI Country Chairman, shared, “We sought ambassadors who epitomize the essence of Caltex Rewards for motorists. With GabLil on board, we aim to cultivate a more dynamic and positive brand image.”
He continued, “Gabbi and Khalil embody the adventurous, on-the-go, and fun-loving spirit synonymous with both the Caltex brand and the Caltex Rewards program. Their partnership aligns seamlessly with our mission to facilitate easier, happier, and more enjoyable journeys. We eagerly anticipate the journey ahead with them.”
Expressing their delight, the couple remarked, “We’re thrilled to join the Caltex family. Being loyal Caltex customers ourselves, it’s a privilege to represent a brand we genuinely adore. We extend our heartfelt gratitude to Caltex for embracing us wholeheartedly.”
Motorists can join the Caltex Rewards Program through the CaltexGO app or the Caltex website. For more details on Caltex and its promotions, visit the official website. Be sure to catch the newly launched music video by following the provided link.