The highly-anticipated return of Brother Philippines’ “Trade in Madness Promotion Roadshow” has arrived at SM North EDSA, offering a week of eco-friendly upgrades and exclusive discounts. Customers now have the opportunity to trade in their old printers, typewriters, fax machines, or any all-in-one printing devices, regardless of brand or operational condition, in exchange for exclusive discounts when purchasing new Brother printers.
From October 25 to 31, customers are invited to visit the “Trade in Madness Booth” at SM North EDSA, where they can enjoy discounts of up to 30% by bringing in working or non-working printers, fax machines, copiers, and scanners from any brand. Each registered participant can take advantage of a maximum of three transactions, allowing them to upgrade their current printing and digital imaging equipment at a significantly reduced price.
“By participating in the Trade-in Madness Promo, customers are not only upgrading their devices but also making a conscious choice that benefits the planet,” stated Brother Philippines President Glenn Hocson. He added, “This campaign represents our commitment to equipping individuals with cutting-edge technology while fostering an environmentally conscious mindset.”
The Trade-in Madness Promo is designed not only to encourage customers to upgrade their equipment but also to enable them to make choices that align with the planet’s well-being. This campaign echoes the Brother Group’s global environmental slogan, “working with you for a better environment.”
In addition to supporting the Brother Group’s global environmental efforts, the Trade in Madness Promo aligns with the United Nations’ Sustainable Development Goals (SDGs). The campaign specifically focuses on SDG 12, Responsible Consumption and Production, and SDG 13, Climate Action. Emphasizing Brother’s core initiative of Resource Circulation, the campaign places a strong emphasis on waste reduction and minimization in its operations.
Mr. Hocson emphasized, “The roadshow is not just about the exchange; it’s about embracing a lifestyle that combines technological excellence with a commitment to the planet. By upgrading your home office while responsibly managing electronic waste, you’re not just making a change but creating a wave of conscious living.”
Customers and users can visit the Trade-in Madness Promotion Booth in SM North EDSA Cyberzone from October 25 to 31. Additionally, the trade-in program will be available in various locations, including Davao Digital Interface, SM City Clark, and SM City Daet, with more locations to be added in the coming weeks.
For updates on upcoming trade-in locations and more information about the promotion, please visit the official website at www.brother.com.ph.
