The artist once known as No Lore has reinvented herself—and it’s not a goodbye, it’s a thrilling rebirth. Enter NEW LORE, the all-girl electronic alt-pop trio reimagined with bold ambition and electrifying sound. And they’re not wasting any time making waves. On January 3, 2025, they dropped “AMBITIOUS,” their debut single under this fearless new identity, already sending shockwaves through the OPM scene.
True to its title, “AMBITIOUS” delivers on every promise. With neon-bright synths, vocoder-enhanced vocals, and grooves that beg for a dance floor, it’s the anthem for the dreamers, the doers, and the relentless pursuers of their passions. But it’s not just about the grind—it’s about sharing the journey with someone who makes it all worth it. Frontwoman and visual artist Tita Halaman brings introspective, soaring lyrics that turn ambition into something beautiful, powerful, and unapologetically passionate.
And because one version is never enough, “AMBITIOUS” comes with two additional tracks: a dance mix and a sped-up version to keep the momentum high. NEW LORE isn’t just offering a song; they’re giving fans a full experience—a sonic invitation to hit the accelerator and never look back.
For those who have followed the trio since their No Lore days, this transformation feels like the natural progression of their artistic journey. No Lore established itself as a unique force, blending music, art, and poetry into an audiovisual experience. With Tita Halaman’s creative direction, bassist Kim Escalona, and drummer Carole Lantican, the band made waves with their 2022 EP Outlines and garnered recognition, including Awit Awards nominations for tracks like “Papatungo.”
But December 2024 marked the end of that chapter, with the release of their final song under the No Lore name. Now, under their new moniker, NEW LORE, and with a refreshed mission—“Three Women Rewriting the Lore” and a new tagline, “Art, Music, Poetry”—the band is diving boldly into new territory.
“AMBITIOUS” serves as the perfect introduction to this next phase: a track that celebrates growth, reinvention, and the daring spirit to dream bigger. It’s a courageous pivot, but one that feels entirely true to who they are.
While reinvention is common in the music world, few bands approach it with the same creative depth and emotional authenticity as NEW LORE. This isn’t just a name change; it’s a full-scale artistic rebirth. With a broadened vision beyond their previous “music based on paintings with poetry” concept, they’re paving the way for more ambitious storytelling, bolder artistic experiments, and sounds that don’t just demand to be heard but felt deeply.
If “AMBITIOUS” is any indication, NEW LORE is here to show that reinvention isn’t about leaving the past behind—it’s about carrying its best elements into a daring, exciting future.
Stream “AMBITIOUS” here: https://newlore.tunelink.to/ambitious
