As part of a strategic partnership, Common Ground, one of the country’s leading provider of co-working space, and Dominguez Marketing Communications Inc, one of the country’s most respected PR agency announced its first-ever organized webinar, entitled, “Branding Your Idea.” This free webinar will happen on 18 December 2020, Friday, and will feature Cecile Gabutina-Velez, a former managing partner at McCann WorldGroup Philippines.
Cecile brings to the webinar her rich experience that cuts across a diverse range of brand engagements in the Philippines and Vietnam. “Every day you are vending a point of view, an opinion, an idea, a belief or even an argument. If you want your point of view to be a clear representation of what you fully believe in, brand it,” says Cecile.
“We are pleased to enter into this partnership with Dominguez Marketing Communications as we know they will be able to provide our community with valuable inputs and insights on a range of topics that is relevant for our members,” says Common Ground Expansion Manager, Ana Lucia Aguila. This partnership seeks to bring learning and value to community members of Common Ground. With 25 years of marketing communication expertise, Dominguez Marketing Communications will provide Common Ground with resource persons who will share a valuable professional experience through virtual webinars.
“This partnership is an integral part of our 25th-anniversary program,” says Mel Dominguez, CEO, and President of Dominguez Marketing Communications, Inc. “It is a unique opportunity for our agency to be part of this growing segment in the property sector and contribute to empowering start-up communities with valuable and relevant knowledge that will help them grow their business especially amidst these challenging times.”
Common Ground is a Malaysia-based coworking space organization. It started operations in the Philippines last November 21, 2018. Its pioneering venue is located in ArthaLand Century Pacific Tower in Bonifacio Global City. Other Common Ground venues are located in 8 Rockwell, Makati City, and IBP Tower, Ortigas.
“It is our vision to provide our members with more value and enhanced services while complying with the health and safety protocols issued by the IATF,” adds Aguila. “At Common Ground, co-working means more than a desk and internet connection in a communal workspace but building an engaged community and vibrant ecosystem to help ambitious, fast-growing companies take business to the next level.”
Founded in 1998, Dominguez Marketing Communications works with a diverse range of foreign and local clients. Through PR, the agency has helped build many IT brands such as Hewlett Packard, Cisco, and EMC. Today, it continues to innovate in providing strategic integrated communications solutions for clients. “Our team is challenged by this current situation to raise the level of stakeholder engagement for our clients.”
