In an exciting fusion of music, health, and chocolatey goodness, IAM Worldwide has officially introduced BINI, the Philippines’ beloved “Nation’s Girl Group,” as the newest faces of its Amazing Choco Barley health drink.
The announcement was made during the electrifying opening night of the “BINIverse World Tour 2025” at a sold-out Philippine Arena, where 55,000 fans erupted in excitement as the group took the stage.
A Perfect Match: BINI and IAM Worldwide
This partnership not only celebrates BINI’s meteoric rise in the entertainment industry but also highlights IAM Worldwide’s commitment to promoting wellness in a fun, relatable way.
BINI, an eight-member girl group under Star Music, has captivated audiences since their debut on June 11, 2020. Composed of Aiah, Colet, Gwen, Jhoanna, Maloi, Mikha, Stacey, and Sheena, the group has won millions of hearts with their infectious energy, empowering messages, and chart-topping hits like “Pantropiko,” “Salamin,” “Karera,” “Na Na Na,” “I Feel Good,” and “Born to Win.”
With their latest single “Cherry on Top” topping the charts and their performances mesmerizing global audiences, their collaboration with IAM Worldwide’s Amazing Choco Barley is a natural fit—blending youthful energy with a health-conscious lifestyle.
A Sweet Partnership Rooted in Real Experience
The synergy between BINI and Amazing Choco Barley goes beyond traditional endorsements. It’s a genuine collaboration built on shared values of wellness, positivity, and empowerment.
“The girls and their families were already fans of our Amazing Choco Barley. They noticed how it helped boost their energy, especially with their demanding schedules. We’re thrilled to have BINI represent this delicious and healthy product,” shares Allen Marvin Eder, IAM Worldwide’s Co-founder and President.
IAM Worldwide’s Vice President and Co-founder Aika Lorraine Uy adds, “BINI perfectly embodies vibrancy, confidence, and a zest for life—qualities that align with IAM Worldwide’s vision. Their influence among young audiences makes them the ideal ambassadors.”
Joanna Mañego, General Manager and Co-founder of IAM Worldwide, played a key role in securing the partnership. A proud BLOOM (BINI fan), she revealed, “After attending their concert, I knew they were the perfect fit for Amazing Choco Barley. Their energy and positivity mirror what our product represents.”
BINI’s Take: Energy, Health, and a Delicious Boost
BINI members expressed their excitement and appreciation for being chosen as ambassadors for a drink they already love.
Sheena, the group’s main dancer, highlighted its benefits:
“Salamat sa Amazing Choco Barley, nabibigyan kami ng extra energy. Bukod sa masarap at refreshing, it helps us stay healthy despite our busy schedules.”
Gwen, known for her research-driven approach, shared:
“I looked into IAM Worldwide’s Amazing Choco Barley and found it to be the best choice for a healthy chocolate drink. I even bought some for my parents and encourage all BLOOMs to try it too!”
Aiah, the group’s main visual, added:
“Choco Barley is my favorite! I drink it every day—it’s delicious, energizing, and makes me feel great.”
IAM BINI: Inspiring a Healthier Generation
As IAM Worldwide’s newest ambassadors, BINI will spearhead the “IAM BINI” campaign, a movement encouraging young people to embrace health and wellness in an enjoyable and achievable way. This initiative aligns with BINI’s mission of empowering Gen Z to be their best selves—physically, mentally, and emotionally.
With BINI’s growing global presence, this partnership adds a sweet and healthy new layer to their legacy—championing energy, vitality, and living life to the fullest.
For BLOOMs and health-conscious Filipinos, the “IAM BINI” Amazing Choco Barley campaign is an open invitation to a healthier lifestyle—one delicious sip at a time.
Follow BINI’s journey with IAM Worldwide by visiting @iamworldwideofficial on Facebook and Instagram or checking out their website at iam-worldwide.com.
