Bilis ng Bayad, Sarap Ng Rewards: Jollibee Food Corporation’s Happy plus Card & Loyalty Program

Jollibee Foods Corporation (JFC), the country’s largest restaurant chain that owns Jollibee, Chowking, Greenwich, Red Ribbon and Mang Inasal, together with Bank of the Philippine Islands (BPI), one of the countries leading commercial banks, launched the Happyplus card.  The two proudly Pinoy companies have teamed up to introduce the first cashless payment rewards card in the country, Happy plus card.

I was invited and attended the press launch where JFC Chairman and CEO Tony Tan Caktiong and BPI President Aurelio Montinola led the ceremonies of introducing the happyplus card to the public at Jollibee branch at the Mind Museum at Fort Bonifacio, Taguig City.

The happyplus card is JFC’s customer loyalty program that rewards it’s members points every time they eat in any participating Jollibee, Chowking, Greenwich, Red Ribbon and (soon to be) Mang Inasal establishments.  These points are accumulated and can then be used as payment for any items sold in any participating JFC stores.

BPI, a foreplayer in cashless pyament innovation serves as JFC’s technology and infrastructure provider for the program.

Let’s me explain to you how you can benefit from it and how to use it.

Every Ph 50 Spent  = 1 Happy point = one (1) peso added to your accumulated rewards that you can use as discounts on your next purchase or get free food.

Every time you load your happyplus card, you get
Ph 100 load    =   1 raffle entry
Ph 300 load    =   5 raffle entries
Ph 500 load    = 10 raffle entries
Ph 1000 load  = 25 raffle entries

There are monthly draws with  1,111 monthly winners. Be one of them!
1000 Winners of  Ph 500
100   Winners of  Ph 1,000
10     Winners of  Ph 10,000
1       Winner  of  Ph 100,000

 

Now you don’t have to take out your cash from your wallet, search your pocket for coins, or even wait for change.  All you have to do is tap your happyplus card on the terminal and your done. Ang Bilis!  Paying for your food is faster than ever.

1. Go to any participating branch of Jollibee, Chow King, Greenwich, Red Ribbon and (soon to be) Mang Inasal. It’s currently available only in Metro Manila and as of July, 2012 the following as well:  Urdaneta, Masbate, Camiling, Bulan, Royal Mall Balambang, Tabaco Legaspi, Alaminos, Malasiqui, and Ligao
2. Approach the cashier
3. Ask for a Happy Plus card.
4. Pay 100 for the card
5. Load it up Ph100 or more up to 10,000
6. Tap your card on the terminal to check balance

To be entitled for the monthly raffes, please register your happyplus card:

• go to the website  www.happyplus.com.ph
• or fill the registration form (included in your card’s welcome kit) and submit it to the store. You will receive an email later as confirmation of your registration

1. When you visit one of your JFC outlets, order your meal
2. Tell the cashier that you will pay with your Happy Plus Card
3. The cashier will ask if you want to pay with your Happy Load (money loaded in the card)  or Happy Points (points you got from using the card) or Both
4. The cashier will ask you to tap the card
5. Tap your Happy Plus card on the terminal

… and that’s it, Tap Tastic!

When you get your new card, there are also discount coupons included in the welcome kit.  That’s another Ph 250 savings on your next dining visit at JFC outlets.

1. Visit one of the JFC Outlets
2. Approach the cashier
3. Just say you want to load your Happyplus card
4. Tell them how much you want to load. Minimum is Ph 100, or more. Maximum card balance is Ph 10,000.

• Tap your card when on the terminal when you visit an outlet
• Check your receipts when you use your card
• Or logon to www.happyplus.com.ph

According to Jem De Vera, VP Business Dev. & Technology Strategy of BPI, this is only the 1st phase. In the next phases, you will be able to top up your happyplus card using Internet or mobile banking and other more features.

I think happyplus card is a great innovation for the consumers. Aside from the faster checkout, you get rewards every time you use it!  For every Ph 50 purchase you get 1 point which is equivalent to Ph 1.  That’s 2% discount  or reward!  That’s great savings!

Visit your favorite Jollibee, Chowking, Greenwich, Red Ribbon or (soon to be) Mang Inasal outlets and get your self a happyplus card and enjoy rewards and savings!

For more info and latest updates, visit their happyplus website www.happyplus.com.ph or their facebook page.

Coverage Photos and Videos

Signing agreement L-R:  Ernesto Tanmantiong (President & COO, JFC), Tony Tan Caktiong, Chairman & CEO (JFC) Aurelio Luis Montinola III (President, BPI), Ma. Cristina Go (Sr. Executive VP, BPI)

L-R:  Ernesto Tanmantiong (President & COO, JFC), Tony Tan Caktiong (Chairman & CEO, JFC) Aurelio Luis Montinola III (President, BPI), Ma. Cristina Go (Sr. Executive VP, BPI)

L-R:  Ernesto Tanmantiong (President & COO, JFC), Tony Tan Caktiong (Chairman & CEO, JFC) Aurelio Luis Montinola III (President, BPI), Ma. Cristina Go (Sr. Executive VP, BPI)

Tony Caktiong answering a question during Q & A L-R:  Ernesto Tanmantiong (President & COO, JFC), Tony Tan Caktiong (Chairman & CEO, JFC)

JFC & BPI Management Execs after trying out happyplus card system at the counter L-R:  Ernesto Tanmantiong (President & COO, JFC), Tony Tan Caktiong (Chairman & CEO, JFC) Aurelio Luis Montinola III (President, BPI), Ma. Cristina Go (Sr. Executive VP, BPI)

 

Photo ops with Jollibee L-R:  Ma. Cristina Go (Sr. Executive VP, BPI), Aurelio Luis Montinola III (President, BPI),  Jollibee Mascot, Tony Tan Caktiong  (Chairman & CEO,JFC), Ernesto Tanmantiong (President & COO, JFC),

Jollibee with Happyplus card

Extreme Left: Jem De Vera (VP Business Dev. & Technology Strategy) Extreme Right:Eduardo Pasion (Loyalty Programs Head)

Fellow Blogger Azrael Coladilla trying out the happyplus card

Credits: Videos and artworks from JFC’s facebook and youtube pages and press release kits. Other photos and videos by Teddy Bear Photography