BIGO Live, the Philippines’ leading livestreaming platform, kicked off the new year with its signature event, the Bigo Awards Annual Gala, held on January 11, 2024, at The Manila Hotel. The gala recognized the outstanding achievements of live streamers and honored their excellence in the digital industry.
BIGO Live Philippines look back on a remarkable year that saw a growing user base and significant offline events like BIGO Nights, the Mid-year Gala, and the SLAY Model search internship with MAC Cosmetics. Ian G., the Country Manager of BIGO Live Philippines, emphasized their commitment to empowering, amplifying voices, and guaranteeing a future where creators’ potential is unlimited.
22 awards were given out during the gala to honor hostesses who have made a significant impact in their communities and were considered exceptional. PRIME Agency was awarded the GALA Top 1 Agency award for their strategic efforts in shaping live streaming content on the platform. Jovie Concepcion, who is also the Co-founder of PRIME Agency, explained how their agency aims to create family-like connections with the global Filipino audience, particularly Overseas Filipino Workers (OFWs).
The evening was adorned with Old Hollywood glamour as live streamers from various categories complemented renowned figures Zendee Tenerefe and Kim Baranda. The Awards Gala was broadcast live on the BIGO app and received more than 180,000 views.
Among the notable awards that came out were Powerhouse Agency Of The Year, Most Popular New Host of the Year, Most Popular Livehouse Star of the Year, and Super Giver of the Year. Jannine Cartagena (Bigo ID: Ninjajannine) shone as the night’s big winner, receiving five awards and sharing her journey of passion and perseverance.
Cartagena expressed her gratitude for the support and said that her success is due to determination and the incredible community created by BIGO Live.
BIGO Live is dedicated to giving creators opportunities for growth and success, in despite the glitz. By strengthening its creator monetization policies, the brand fosters fame exposure for emerging content creators.
BIGO Live will continue to shape the future of live streaming, foster excellent hosts, and empower online communities as it ventures into 2024. The BIGO app, which is available on Google Play and the App Store, allows users to express their support by downloading and voting for it. For more news and updates, follow BIGO on its website and social media channels.
