Beko Philippines is embarking on an exciting new phase as it strives to bring a sustainable European lifestyle to Filipino customers. On the occasion of its third year of operations, Beko has set its sights on becoming the leading European brand in the Philippine market within the next five years.
During a trade launch held at the Grand Ballroom of Marriott Hotel Manila, Gürhan Günal, Beko’s country director in the Philippines, expressed his delight in sharing the company’s vision for 2023 and beyond. He presented the business development plans centered around five key pillars: EXPAND, GROW, LEAD, CONNECTIVITY, and SUSTAINABILITY. The event also showcased the brand’s hero technologies.
One of the primary goals under the EXPAND strategy is to widen Beko’s distribution network by making its products available in more appliance stores nationwide. By pursuing the GROW aspect, the company aims to enhance brand awareness and visibility. As part of this effort, Beko announced the renewal of its brand ambassadorship with Judy Ann Santos-Agoncillo and planned investments in digital and traditional media.
Being one of the leading manufacturers of home appliances, Beko promotes the Live Like a Pro lifestyle, encouraging Filipinos to embrace the convenience and elegance of European-style product lines. As a testament to its commitment to quality, Beko Pilipinas Corporation has become the exclusive distributor of Hitachi Major Domestic Appliances.
To enhance user experience and connectivity, Beko appliances are designed with HomeWhiz function, enabling users to connect and control their appliances through smartphones. This seamless integration aligns with Beko’s focus on CONNECTIVITY.
Furthermore, Beko Philippines announced a partnership with Plastic Credit Exchange, aligning with its global sustainability efforts. The collaboration supports the Extended Producer Responsibility Law, which holds companies accountable for the plastic packaging they use throughout their products’ lifecycle.
As part of the third-anniversary trade launch, Beko exhibited its hero technologies to attendees, including media and dealers. The event, themed “Empowered to Live Like A Pro,” provided guests with hands-on experience and insights from professionals in the culinary and interior design fields.
The showcased hero technologies included HarvestFresh, ProSmart Inverter Technology, Steam Cure, Hygiene+, AeroPerfect TM, and more. Among the standout products were the HII64205F2MT, a built-in induction hob with flexible cooking zones and the BBIS14300XCSE multifunction built-in oven with Steam Aid feature.
Beko’s impressive range of refrigerators, such as the GNO480E40HFGBPH with Neofrost Triple Cooling Technology and the Hitachi Refrigerator R-WB640VG0-1 GBK with Vacuum Technology, garnered significant attention. Additionally, the CEG7302B bean-to-cup espresso machine and the BSEOG180/181 2Hp air-conditioner with advanced features were highlighted.
Beko appliances can be found in various reputable retailers nationwide, including 1st Megasaver, Abenson, All Home, Anson’s, Appliance Centrum, Asian Home Appliance, Automatic Centre, BHF, Echo Electrical, Fair N Square, Gloria Bazaar, Great World, Hat, J Marketing, Lazada, Magic Appliance, Manhattan Appliance, Mike’s Department Store, NB Marketing, Pricewise, RS David, Our Builders, Robinsons Appliance, Savers, Shopee, SM Appliance, Solidmark, SVC & Plusign, United Motoliance, and Western Appliance.
For more information about Beko in the Philippines, visit their official website at http://beko.ph or follow their Facebook page at https://www.facebook.com/bekoph and Instagram page at https://www.instagram
