New lineup redefines the limits of performance, introduces game-changing, glasses-free 3D displays, and adds premium durability as new sustainable solutions take off
ASUS has unveiled its latest lineup of products and innovations at a virtual launch event for CES 2023. The company debuted the world’s first glasses-free 3D OLED laptop display technology, which offers a unique visual and working experience for creators. In addition, ASUS announced several new creator solutions, including laptops equipped with the latest 13th Gen Intel Core i9 HX series CPU and GeForce RTX 40 series GPU, running Windows 11. New models include ProArt Studiobook 16 3D OLED (H7604), Zenbook Pro 16X OLED (UX7602BZ), Zenbook Pro 14 OLED (UX6404), Zenbook 14X OLED (UX3404), Vivobook Pro 16X OLED (K6604).
The company also unveiled a range of commercial products, including the ExpertBook B9 OLED laptop for business executives and the Chromebook Vibe CX34 Flip laptop for gaming and versatility. ASUS also highlighted its commitment to sustainability, with a goal of creating a “net-zero enterprise” that drives the shift towards a circular economy.
Leveraging technology to create durable, reliable, and sustainable innovations
ASUS has a long history of sustainability, dating back to the introduction of the world’s first carbon-neutral laptop over a decade ago.
The company has continued to innovate in this area and recently announced that over 90% of its consumer laptops will meet EPEAT and ENERGY STAR 8.0 standards. ASUS has also actively procured and used 1,500 tons of post-consumer recycled plastic since 2017 and over 20,000 tons of recycled paper in 2022. Additionally, the company has recycled over 40,000 tons of electronic waste in recent years.
In order to build more durable products, ASUS has also subjected its new consumer laptops to the MIL-STD 810H military-grade durability testing standard, based on 12 test methods and 26 test procedures.
The company has also partnered with Ishizuka Glass to use its IONPURE antimicrobial agent on select products, which can inhibit the spread of 99% of viruses and bacteria, including COVID-19, over a 24-hour period.
Incredibly exciting software and hardware for creators
ASUS has announced a range of software and hardware innovations for content creators at CES 2023. The ProArt Creator Hub 2.0 is designed to help creators take full advantage of their ASUS hardware and software to bring their ideas to fruition. The updated version features a modern user interface and a new feature called Color Control, which combines all color solutions specifically for creators.
The ProArt Creator Hub 2.0 also updates the capabilities of the ASUS Dial and ASUS Control Panel to allow customizations not only for Adobe apps, but also for productivity, entertainment, and content creation apps like Microsoft 365, Spotify, YouTube, and popular web browsers. The ProArt Creator Hub 2.0 will be available for all Studiobook, Zenbook, and Vivobook models with the ASUS Dial, ASUS DialPad, or ASUS ScreenPad Plus, as well as for the ProArt mouse range and all ASUS touchscreen monitors.
In a collaboration with Pantone, a leading authority on color, ASUS is giving creators access to the Pantone resource database, including the Pantone Libraries, Color Space data, and Color Harmonies, through the ProArt Creator Hub 2.0 software on all ASUS creator laptops. ASUS has also unveiled the world’s first glasses-free 3D OLED technology, ASUS Spatial Vision, which allows for immersive 3D experiences on a laptop without the need for any wearables.
The technology uses a lenticular lens and advanced eye-tracking camera to create distinct images for each eye, resulting in an autostereoscopic 3D image. The displays have a contrast ratio of 1,000,000:1, a response time of 0.2 milliseconds, and a refresh rate of 120 Hz, as well as minimal crosstalk for a smooth viewing experience. They also have potential for use in rapidly growing metaverse applications. The ASUS Spatial Vision Hub includes exclusive apps for watching 3D videos and movies, playing 3D games, and enjoying 3D model visualization or content creation, with unlimited potential for developers to build their own ecosystems.
Creativity in mind, full of innovations
ASUS ProArt Studiobook 16 3D OLED (H7604): 3D OLED creator mobile workstation
The ASUS ProArt Studiobook 16 3D OLED is the world’s first 3D OLED creator mobile workstation, designed to go above and beyond for content creators and gamers. The laptop has a sleek Mineral Black finish and a step-wise design that allows for slimmer screen bezels and space for rear air vents, as well as the ability to lay the screen flat at any viewing angle up to 180°.
Its revolutionary glasses-free 3.2K 120 Hz 3D OLED display allows users to view 3D photos, videos, or games without the need for glasses or headsets, making the creation of 3D visual content faster and more intuitive. The ASUS Spatial Vision technology also allows 2D visual content to be converted to immersive 3D in real time with the flip of a switch. The OLED panel offers stunning detail and vibrant colors, with adaptive dimming technology to extend the life of the display.
Powered by a 13th Gen Intel Core i9-13980HX processor, NVIDIA GeForce RTX 40 series laptop GPU, and up to 64 GB of upgradeable memory, the ProArt Studiobook 16 3D OLED is equipped to handle any creative task. It also features ultrafast storage and a certified color-accurate 16-inch 3.2K 120 Hz 3D OLED display for the best possible visuals. The laptop has a large, stylus-compatible haptic touchpad and the ASUS Dial for precise control in apps, as well as dual Thunderbolt 4 ports for seamless connectivity to peripherals with transfer speeds of up to 40 Gbps.
The ProArt Studiobook 16 3D OLED also includes advanced ASUS IceCool Pro thermal technology for optimal performance and quiet operation, and a traditional 2D OLED touchscreen panel is also available. In Q2 2023, the ProArt Studiobook 16 OLED family will be updated with a model featuring a pro-certified NVIDIA RTX laptop GPU.
ASUS Vivobook Pro 16X 3D OLED (K6604): Wow the world in 3D
The ASUS Vivobook Pro 16X 3D OLED is a 16-inch laptop designed for creators, featuring the world’s first glasses-free autostereoscopic 3D OLED 3.2K 120 Hz display with ASUS Spatial Vision technology. It is powered by a 13th Gen Intel Core i9 HX series processor and the latest NVIDIA GeForce RTX 40 series Laptop GPU, with a MUX Switch and NVIDIA Studio Driver support for enhanced performance during content creation and gaming. The Vivobook Pro 16X 3D OLED has advanced ASUS IceCool Pro thermal technology and the ASUS DialPad for precise control, as well as dual Thunderbolt 4 ports for fast transfer speeds of up to 40 Gbps and a standard SD card reader.
ASUS Zenbook Pro 16X OLED (UX7602BZ): The most powerful Zenbook yet
In partnership with Intel, ASUS has redesigned the Zenbook Pro 16X OLED (UX7602BZ) with a unique Intel processor and the latest ASUS Supernova System-on-Module (SoM) Design. This module packaging technique reduces the motherboard core area by 38%, increasing the overall cooling efficiency of the system and providing extra room for the GPU power components, resulting in more stability and higher GPU performance. The design utilizes low-loss substrate-like materials and places the CPU and memory on the circuit board, shortening the distance between the two and allowing the memory to reach an impressive 7500 MHz. The laptop also features a liquid metal thermal compound, which reduces its temperature by 7°C in high performance mode and allows for a total TDP of up to 155 W.
The ultra-compact ASUS Supernova SoM enables powerful performance from the 13th Gen Intel Core i9 H series processor, NVIDIA GeForce RTX 40 series laptop GPU, and fast LPDDR5X DRAM, allowing the 2023 Zenbook Pro 16X OLED to offer 1.4X faster video editing and up to an impressive 8.9X faster 3D rendering times compared to the previous model, enabling creators to complete projects in record time.
The laptop boasts a world-leading 16:10 3.2K 120Hz OLED HDR NanoEdge touchscreen and the Active Aerodynamic System Ultra (AAS Ultra) auto-tilting keyboard for a comfortable typing angle and enhanced system cooling. It also has a White RGB intelligent keyboard lighting system with smart interactivity features and the innovative ASUS Dial for precise fingertip control in Adobe and most other apps. The larger ASUS NumberPad offers haptic feedback and enhanced pressure sensitivity for easier number entry.
With its ASUS Supernova SoM, LPDDR5X DRAM, and optimized GPU, the Zenbook Pro 16X OLED pushes the boundaries of what a compact creator laptop can be, helping to take creativity to new heights.
ASUS Zenbook Pro 14 OLED (UX6404) and Zenbook 14X OLED (UX3404): All about performance and portability
The Zenbook Pro 14 OLED (UX6404) is a lightweight laptop at just 1.65 kg and less than 1.8 cm thick, with top-tier performance, the best-in-class visuals, innovative features, and a compact design that makes it perfect for creators on the go. Its all-new, cutting-edge 2.8K 120 Hz OLED NanoEdge Dolby Vision display delivers stunning detail, smooth motion, and vivid colors, as well as being Pantone Validated for color accuracy and having a cinema-grade 100% DCI-P3 gamut.
The display also offers bright and clear HDR imagery and deep blacks, making it perfect for creating or enjoying visual content. The Zenbook Pro 14 OLED is powered by the latest 13th Gen Intel Core i9 H-series processor and a studio-grade NVIDIA GeForce RTX 40 series laptop GPU, along with fast, expandable DDR5 RAM, ensuring excellent performance during any creative task.
It also includes the ASUS DialPad for intuitive app control, support for the ASUS Pen 2.0, and a full set of I/O ports. With a long-lasting, high-capacity 76 Wh battery, the Zenbook Pro 14 OLED is well-suited for on-the-go creation.
The Zenbook 14X OLED (UX3404) is a powerful, thin and light laptop with a rock-solid design that comes in two colors: Sandstone Beige and Inkwell Gray. The Sandstone Beige version features a lid made with an eco-friendly Plasma Ceramization coating technique that creates a ceramic-like finish and stone-like feel. It is powered by the latest 13th Gen Intel Core i9 H-series processor, studio-grade NVIDIA GeForce RTX graphics, and fast LPDDR5 memory. The laptop also has a larger 14.5-inch 16:10 2.8K 120 Hz OLED HDR NanoEdge display and a longer-lasting 70 Wh battery.
Incredibly powerful business solutions
ASUS ExpertBook B9 OLED (B9403CVA): Ultralight, uncompromised performance for business executives
ASUS ExpertBook B9 OLED (B9403CVA) is the first all-metal ASUS laptop to use eco-conscious manufacturing technology, which helps reduce production materials by up to 29% and manufacturing time by up to 75% to maximize energy efficiency. This results in a stronger finished product made using fewer overall resources, minimizing carbon emissions.
The ExpertBook B9 OLED is powered by a 13th Gen Intel CPU with the Intel vPro platform, has an upgraded 2.8K display with a 90% screen-to-body ratio, a smart cooling system with dual fans and smart dust removal to reduce fan noise, enhanced FHD IR camera resolution, and a touchpad that is 26.8% larger than the previous generation. Despite these improvements, it remains one of the lightest 14″ business laptops in the world, weighing less than most 13″ laptops. The 16:10 OLED display offers vivid and accurate colors, and a larger visual workspace, making it ideal for managing data analysis and market intelligence tasks. Made from ultra-lightweight magnesium-lithium alloy, the ExpertBook B9 OLED offers US military-grade durability and is lighter, stronger, and more portable.
It also provides superior security and privacy, with features such as NFC login, a Kensington lock slot, a physical webcam shield, a camera, and a fingerprint sensor for Windows Hello login. The ExpertBook B9 OLED is an extremely portable, powerful, and tough device, perfect for daily work and frequent business travel.
In 2023, all ExpertBook series products will be EPEAT Gold verified and exceed ENERGY STAR standards, aligning with ASUS’s commitment to the circular economy. This is achieved through the use of environmentally friendly materials and ensuring energy efficiency across the entire product lineup.
ASUS Chromebook Vibe CX34 Flip (CX3401FBA): Increased versatility for exceptional gaming experiences
ASUS Chromebook Vibe CX34 Flip (CX3401FBA) offers incredible visuals and exceptional performance to deliver unparalleled cloud gaming experiences and nonstop productivity on the go. With its 16:10, 144 Hz WUXGA display with an 83% screen-to-body ratio and full 360° ErgoLift hinge, anti-ghosting keyboard with four-zone RGB lighting, and ultrafast WiFi 6E technology, this device delivers an immersive gaming experience. It also has a durable chassis and a distinctive Pearl White finish with exclusive orange-accented WASD keycaps for added style. The integrated Harman Kardon-certified spatial audio adds to the immersive experience, and the laptop has been tested to MIL-STD 810H US military-grade standards for durability.
Powered by up to a 12th Gen Intel Core i7 processor and 16 GB of memory, the ASUS Chromebook Vibe CX34 Flip provides the performance and responsiveness needed for cloud gaming, work, and everything in between. With access to over 1,400 games through cloud gaming platforms, as well as Google Workspace apps and other productivity apps on Google Play, users can easily breeze through projects or enjoy entertainment on the go. The laptop also has a spacious PCI Express SSD for fast-access storage and can run for up to 10 hours on a single charge, making it ready for work or play throughout the day, even when on the move.
