Toyota welcomes two new athletes to its Toyota Asia Team in the race to the Olympic and Paralympic Games Paris 2024
- Toyota stands committed in its support for 11 Asian athletes on their journey towards taking center stage, at the Olympic and Paralympic Games Paris 2024.
- In global partnership with the International Olympic Committee and International Paralympic Committee, Toyota launched “Start Your Impossible,” its first-ever corporate initiative to bring about social change through hero projects with their ‘Dual Heroes.’
Today marks the launch of the next phase of Toyota Motor Corporation’s (Toyota) “Start Your Impossible” (SYI) global marketing campaign, sparking anticipation for the upcoming Olympic and Paralympic Games Paris 2024. This global initiative highlights the strength of local communities worldwide as they rally behind their athletes, underscoring Toyota’s belief in the power of collective journeys.
In Asia, Toyota has joined forces with 11 athletes hailing from India, Indonesia, Malaysia, Nepal, Pakistan, the Philippines, Singapore, Thailand, and Vietnam for “START YOUR IMPOSSIBLE,” the company’s inaugural global corporate endeavor. These athletes are gearing up to represent their countries in the Olympic and Paralympic Games Paris 2024, advancing toward their athletic dreams. Joining over 200 Global Team Toyota Athletes (GTTA) from around the world, these 11 exceptional individuals will showcase their talents on the global stage in Paris.
The full line-up of 11 Team Toyota Asia athletes include:
- India: Murali Sreeshankar, Athletics
- Indonesia: Ni Nengah Widiasih, Para Powerlifting
- Malaysia: Abdul Latif Romly, Long Jump – Para Athletics
- Nepal: Nabita Shresta – Table Tennis
- Pakistan: Arshad Nadeem – Athletics
- Philippines: Carlos Yulo, Artistic Gymnastics
- Philippines: Ernie Gawilan, Para Swimming
- Singapore: Toh Wei Soong, Para Swimming
- Thailand: Kunvalut Vitidsarn, Badminton
- Thailand: Pongsakorn Paeyo, Wheelchair Racing – Para Athletics
- Vietnam: Lę Văn Công, Para Powerlifting
Currently, 8 out of the 11 Team Toyota Asia athletes have secured spots for the Olympic and Paralympic Games Paris 2024, while others are still in the qualification process.
Preston Tan, Vice President of Toyota Motor Asia Singapore, expresses excitement on behalf of Toyota Motor Asia for the top athletes from Asia who will represent their nations at the Olympic and Paralympic Games Paris 2024. Each athlete is not only a sporting trailblazer but also a ‘Dual Hero,’ leveraging Hero Projects to drive positive change in their communities. Tan commends their unwavering dedication and wishes them success on the global stage.
As Toyota progresses towards its goal of becoming a mobility company, the “Start Your Impossible” initiative reaffirms its commitment to fostering a more inclusive, sustainable, and mobile society. This initiative empowers individuals to challenge themselves and pursue their dreams.
As a Worldwide Partner of the Olympic and Paralympic Games, Toyota is dedicated to providing sustainable mobility solutions to promote a decarbonized and inclusive society. Ahead of Paris 2024, Toyota has announced the provision of 500 fuel cell Mirai vehicles for the event’s official fleet, demonstrating its commitment to carbon neutrality and its belief in a diversified approach to sustainable mobility.
