The brand also unveiled its first-ever AI-designed dessert to key industry partners, crafted in association with world-celebrated Chefs Nicolas Boussin & Chong Ko Wai, a standout highlight of the week alongside its showcase at the prestigious FHA-HoReCa tradeshow
Hailing from Normandy, the birthplace of French cream, Elle & Vire Professionnel® has long been a global leader in dairy innovation and culinary excellence. Beloved by the world’s finest chefs, the brand proudly served as the Main Partner at the prestigious Asian Pastry Cup, held alongside the FHA-HoReCa 2024 tradeshow in Singapore.
A Showcase of Culinary Excellence
The 10th edition of the Asian Pastry Cup brought together 27 elite pastry chefs from nine countries, each showcasing their exceptional skills in a high-stakes competition. This year, Team Japan claimed the Gold Prize, with Malaysia and Singapore earning Silver and Bronze, respectively.
The victorious teams will advance to the World Pastry Cup at Sirha Lyon in France this coming January 2025, where Elle & Vire Professionnel® will continue its role as Global Sponsor.
In a proud moment for the Philippines, Team Philippines was among the three teams awarded the “Passport to Lyon”, securing a wild card entry to compete at the Grand Final of the World Pastry Cup on January 24-25, 2025.
Celebrating Passion and Innovation
Joris Bernard, Managing Director, Southern Asia, Savencia Fromage & Dairy, presented the winning trophy to Team Japan, stating:
“We’re honored to be the Main Partner of the prestigious Asian Pastry Cup—a celebration of creativity, talent, and passion. Through our unmatched dairy expertise and product innovations, we’re proud to support these talented chefs as they shape the future of the food and beverage industry.”
Supporting Culinary Talent on a Global Stage
Elle & Vire Professionnel®’s involvement in the Asian Pastry Cup reflects its deep commitment to nurturing emerging culinary talent. The brand has been a key supporter of some of the world’s most esteemed competitions, including Bocuse d’Or and Meilleur Ouvrier de France.
By championing events like the Asian Pastry Cup, Elle & Vire Professionnel® reaffirms its dedication to excellence and innovation, fostering professional growth and driving the future of the culinary arts.
A Legacy of Technology and Innovation: Elle & Vire Professionnel® at FHA-HoReCa 2024
At the FHA-HoReCa 2024 and Asian Pastry Cup, Elle & Vire Professionnel® showcased its enduring commitment to culinary innovation. Leveraging its international network of acclaimed chefs, the brand delighted attendees with a series of exquisite recipes, specially crafted for the event.
A Pioneering Gastronomic Experience
As part of its forward-thinking approach, Elle & Vire Professionnel® hosted an exclusive private event titled “AI-CING on the Cake” on October 23, 2024, at The Arts House Singapore. This state-of-the-art experience brought together key industry partners for a fusion of gastronomy and cutting-edge technology.
In a groundbreaking move, the brand unveiled its first-ever AI-designed pastillage sugar piece and dessert. The creation process was guided by generative AI prompts, which inspired the chefs to translate digital concepts into physical, edible masterpieces. This fusion of artificial intelligence and culinary artistry highlighted the brand’s mission to push boundaries and redefine the future of fine dining.
Bridging Tradition and Innovation
Through its participation in FHA-HoReCa and the innovative AI-themed event, Elle & Vire Professionnel® continues to blend tradition with technology, enhancing the culinary experience for both chefs and patrons. This initiative underscores the brand’s commitment to pioneering new frontiers in gastronomy, setting a new standard for creativity and excellence in the food industry.
Chef Chong Ko Wai (left) & Chef Nicolas Boussin (right)
In a groundbreaking collaboration, Chef Nicolas Boussin, Meilleur Ouvrier de France 2000 and Executive Pastry Chef at Elle & Vire Professionnel®, teamed up with Chef Ko Wai Chong, the brand’s Chef Ambassador for Malaysia and Founder of C3 Lab, alongside Tern Poh Lim, an industry expert in Artificial Intelligence. Together, they introduced a revolutionary initiative that blends artisanal pastry craftsmanship with cutting-edge AI technology.
This innovative project, led by Flora Guyénot, Southern Asia Marketing Director of Savencia Fromage & Dairy, and Katherine Leow, Head of Marketing Activation & Digital, marked a new chapter in the culinary arts.
A Legacy of Innovation
“For more than 70 years, Elle & Vire Professionnel® has been at the forefront of innovation, launching products that have transformed the daily lives of both consumers and professionals,” said Flora Guyénot. “Evolution and progression are deeply embedded in our brand’s DNA.”
The AI-designed dessert exemplifies this pioneering spirit, highlighting the brand’s commitment to pushing the boundaries of culinary excellence. By integrating AI into the creative process, Elle & Vire Professionnel® demonstrates how technology can enhance the artistry of pastry while offering new possibilities for the food and beverage industry.
Shaping the Future of Food
This initiative aligns with the rising trend of AI integration in food creation, where technology is being leveraged to optimize ingredient sourcing, refine recipes, and deliver personalized dining experiences. By embracing these advancements, Elle & Vire Professionnel® not only reaffirms its leadership in culinary innovation but also sets a benchmark for how AI can redefine the future of gastronomy.
