City of Firsts marks seven decades of pioneering achievements and memorable milestones
For over seven decades, Araneta City has solidified its reputation as the City of Firsts, continually setting the standard for innovation and development, all while adapting to the changing needs and preferences of its customers.
The journey of Araneta City is a story of constant transformation, where a rich and nostalgic past meets a forward-looking vision. Its unique approach to urban development serves as a benchmark for business districts across the Philippines, showcasing how heritage can be seamlessly integrated with modern progress.
Once a sprawling grassland, the area flourished in the 1960s into a thriving urban hub, known for its iconic destinations. The Araneta Coliseum, New Frontier Theater, Ali Mall, Farmers Plaza, and Farmers Market—each groundbreaking in its own way—laid the foundation for what would become the bustling Araneta Center.
Over the years, Araneta City has grown in step with the evolving needs of the modernizing metropolis. This continuous development introduced significant additions, including Gateway Mall, the state-of-the-art Bus Port, Manhattan Gardens residential towers, Novotel Manila Araneta City, and the Cyberpark and Gateway office towers—all showcasing Araneta City’s forward-thinking approach to urban planning and growth.
In September 2019, this growth led to the rebranding of Araneta Center as “Araneta City,” marking its transformation into a dynamic, multifaceted urban destination. This change not only celebrated its rich history but also highlighted its vision for the future.
“Araneta City has always been at the forefront of innovation. Our latest developments continue to redefine how people live, work, and play in an ever-evolving community,” said Marjorie Go, VP for Marketing.
A Legacy of Innovation
Despite the rise of new business districts in Metro Manila, Araneta City remains a vibrant hub for commerce, culture, and entertainment. The recent opening of Gateway Mall 2 and ibis Styles Manila Araneta City completed the Gateway Square complex, further cementing the City’s expansion and modernization. Upcoming projects like the Cyberpark office towers and the Laurent Park residential tower reaffirm Araneta City’s commitment to enhancing its vibrant community.
With the launch of Gateway Mall 2, Araneta City has also become Quezon City’s culinary capital, boasting over 150 restaurants. This solidifies its status as a complete food destination, offering a variety of dining experiences—from casual gatherings to extravagant celebrations—making the City of Firsts a premier culinary hub.
Araneta City has breathed new life into its iconic establishments to meet the evolving demands of modern entertainment. The historic Smart Araneta Coliseum underwent a major renovation, ensuring its status as a premier venue for world-class events. Meanwhile, the beloved Fiesta Carnival has been reimagined, offering a fresh take on classic entertainment for a new generation of visitors. These projects underscore the City’s dedication to preserving its beloved landmarks while continuously innovating to stay ahead of modern demands.
For seventy years, Araneta City has maintained a delicate balance of integrating modern amenities and industry-leading practices while honoring the rich historical heritage of the City of Firsts. Araneta City remains a vibrant, inclusive space that meets diverse needs—whether for business, entertainment, or residential living—ensuring its continued relevance for generations to come.
“As we celebrate this milestone, we are reminded that Araneta City is more than just a commercial district; it’s a cultural and lifestyle hub that has been part of the Filipino experience for decades. Our unwavering commitment to both innovation and tradition ensures that Araneta City will continue to be a place where memories are made and shared,” said Marjorie Go, VP for Marketing.
