Mother’s love knows no boundaries. No two motherhood stories and journeys are ever alike, but what they do share
is the same abundant love for their child. To add to her budding list of unconventional yet powerful
stories, Antoinette Jadaone gave a resounding yes to Eden Cheese to bring to life the brand’s bold
Mother’s Day film entitled ‘Unconditional’ released last May 8 on Eden’s Facebook and YouTube
platforms.
Eden has always advocated for the universal love and acceptance of all flavors of mothers. In recent
years, we have witnessed just how the role of a mother continues to evolve, and how it remains
evergreen. Yet there has been a subsequent lapse in being able to recognize how mothers that do not fit
the conventional standard and definition of motherhood are just as deserving of the same amount of love
and support due to them, single moms included. “This is reality. And when we finally stop just whispering
about them and finally put their story at the front and center, they will feel that we are holding their hand in
their journey,” shared Jadaone about bringing to light the perplexity of single-motherhood in the
Philippines together with Eden Cheese.
As the hitmaker of the box office blockbuster ‘That Thing Called Tadhana,’ she is no stranger to
intentional storytelling centered on love and commitment, and it was only telling how her craftsmanship
could dimensionalize what true love is from the perspective of a mother who knows of nothing but
unconditional love for her child and her family. “Much has been told about a mother’s love, and they are
only deserving of it, and all the support they can get,” said Jadaone.
Fortunate are those who are able to grow up under a roof that can provide stability, comfort and support,
but we cannot say the same for all mothers. “Incidentally, I am a currently writing a screenplay that
touches on the same motherhood journey of Amy, the young girl in our film who discovers she is
pregnant. As I was researching, the statistics really alarmed me. Not all mothers receive the same
amount of support and love from the people around them, including those that may fall under a not-so-
ordinary family and circumstance,” explained Jadaone. She recalled how important surfacing the many
facets of motherhood there is in our country which was important to her as a storyteller. “More often than
not, they are treated differently, at times even unfairly, but their stories need to be heard too. That’s why
stories like this need to be told.” Just like Eden, Jadaone believes that there is no greater power than a
mother’s unconditional love.
Though the statistics may be alarming, a story that only wishes to surface hope for single mothers
compels the likes of a multi-awarded Director such as Jadaone to leave an imprint where it is most
needed. As her first brand collaboration and overseas virtual shoot with the set location housed in
Vietnam, it was truly the right fit for her because Eden shares in championing the same cause, and the
same mother. “It was a great experience working with Eden Cheese. I am a filmmaker at heart, but it was
a collaborative process through and through. And it was because we were all on the same page —
wanting to tell the same story of exemplifying how transformative acceptance, support, and unconditional
love is for mothers of all kinds,” she shared.
If there’s one feeling Jadaone wants people to feel upon hitting the three-minute mark, it’s empathy,
because not all mothers are fortunate to be surrounded by people who can support them. Mother’s Day
may be over Eden believes that moms are worth celebrating everyday. For the past four decades, Eden
has been a trusted ally of moms for providing delicious meals for her and her family, and they are
committed to continuing to showcase unconditional love and support for all moms throughout her
motherhood journey.
Eden’s Mother’s Day campaign commenced with the Eden Speaks Mother’s Day Forum launched on
Eden’s Facebook page last May 8. To watch the #EdenSpeaksPH event visit
https://www.facebook.com/EdenCheesePH/posts/3974785665945197, and watch the Mother’s Day film
entitled, ‘Unconditional’ on https://www.youtube.com/watch?v=jQVGdV2jQWw&t=85s.
