Alex Gonzaga and the importance “Pondo”

The social media superstar speaks seriously about the future as she enters a new chapter as a wife.

“I was young, carefree, and rebellious in my own way while si Ate Toni talaga and mas serious, mas dutiful daughter and ate an image talaga sa mata ng publiko.”

Alex stressed that this public image, the wild and wacky sister of Toni Gonzaga was in fact what she used as her “pondo”, her investment and foundation to make a name for herself in showbusiness.

“I had to zero in on something, an hindi malalayo sa pagkatao ko, para naman believable, I can build on, and use to endear me to the public,” she added.

Of course, Alex added that it did not hurt to have a more established sibling in showbusiness to teach her the ropes and guide her as she started life in the public eye, but she knew she had to be known for something more than being the sister of Toni Gonzaga.

“What people did not realize then an syempre, our parents raised us a certain way and that deep down, I was still a product of that upbringing diba,” Alex exclaimed. One of the more notable ventures of the sisters was their Happy Cup Milk Tea business in 2017.

Alex said, “These businesses, yung milk tea namin is really a product of the deep lessons on preparing for the future that we have learned from Mommy Pinty, na laging maging handa, laging may nakatabi na fall back, may investment at syempre para pomondo sa kinabukasan.”

Alex did not stop there. “A lot of thought comes in producing each video, a lot of planning, and of course creativity to ensure that the audience will enjoy what they watch that is true to the Alex Gonzaga brand.”

“Relevance, ayan, relevance and reinven8on ang pondo natin dyan sa YouTube Channel.” Alex mentioned that she capitalized on her showbiz identity, on how she has been seen by the public, and her connections as well as her investment in video equipment, learning editing skills, and the like to ensure that she remains relevant as people begin to move their attention to ‘digitainment’.

In a rare moment of introspection, Alex Gonzaga turned very serious and said, “Now that I’m a wife and syempre, in the future a mother, lahat ng natutunan ko, lahat nang naipondo ko sa sarili ko, sa business, at kung anu-ano pa, I have to channel now in my new role.”

Alex married long-time boyfriend Mikey Morada, a businessman and City Councilor in Lipa Batangas in November of 2020 during the height of the pandemic.

“I have to be wiser in my investments, I have to be wiser in spending money, need na mas maingat sa mga desisyon kasi I no longer just have to look after myself at mga needs ko, may sarili na ako ngayong pamilya and di na naman uso na dapat bilang maybahay ay iaasa natin buo ang kinabukasan sa mga asawa natin diba?”

“This deal that I have now with Villarica Pawnshop is a blessing,” Alex added. “Dati kasi pag nasa isip ko pawnshop, ibig sabihin nun sangla, parang utang ba na may collateral kasi short ka sa pera, negative ang dating.”

Alex further mentioned, “Habang nakikipag-usap ako sa kanila, I learned so much more that the industry pala ng pawnshop has transformed. Naging paraan na sila para maka-access ang mga Pilipino sa mga lugar na di nararating ng mga bangko sa mga serbisyo na parang pang bangko na rin. They offer such a wide range na service, sila Villarica pala ay ka tie-up na rin ng mga bangko, na nag po-provide na rin sila ng mga paraan para makakuha ng karagdagang pondo para sa mga negosyo ng mga tao.”

Especially in this time of the pandemic, where businesses are closing, that companies are right-sizing left and right, people need to adjust the way they think or else risk their future and their families.

“Naku when you see the news, minsan nakakaawa ang mga nawawalan ng mga trabaho. Napalaki kasi ang iba na need mo maging empleyado, na maging manager para sure ang future. Right now, people need to realize na dapat pondohan nila ang mga sarili nila, na pwede rin naman magsimula ng maliit na negosyo, maging entrepreneur,” Alex said.

To learn more about other services like bills payment, POS withdrawal, auctioned jewelry selling, and even loading, and most especially how Villarica can help you ensure your future and aid you in setting up your business especially in the time of the pandemic, visit www.villaricapawnshop.ph for more information.