airasia Superapp and Swiss-Belhotel International have solidified their partnership through a formal agreement. The signing ceremony, held at Swiss-Belresort Watu Jimbar Bali, signifies a significant milestone for airasia Superapp as a leading travel platform in Southeast Asia. The collaboration grants airasia Superapp users access to over 125 Swiss-Belhotel International properties across 19 countries.
The strategic partnership agreement was signed by Tan Mai Yin, Chief Commercial Officer of airasia Superapp, and Gavin M. Faull, Chairman & President of Swiss-Belhotel International. With this partnership, airasia Superapp expands its ecosystem to include 16 renowned brands from Swiss-Belhotel International, such as MAUA by Swiss-Belhotel, Grand Swiss-Belhotel, Swiss-Belsuites, Swiss-Belboutique, Swiss-Belhotel, Swiss-Belresidences, Swiss-Belresort, Swiss-Belinn, Swiss-Belexpress, Zest, and others.
This collaboration aims to strengthen the long-term potential of airasia Superapp’s travel business, aligning with the e-Conomy SEA 2022 research, which predicts substantial growth in Southeast Asia’s digital economy. The online travel business, in particular, is projected to reach a Gross Merchandise Value of over US$44 billion or IDR 646 trillion by 2025.
Tan Mai Yin, Chief Commercial Officer of airasia Superapp, expressed her enthusiasm for the partnership, stating, “We are thrilled to establish this partnership with Swiss-Belhotel International, a well-known brand that enhances our accommodation inventory in the region. Besides offering users a robust, convenient, and affordable travel experience, this strategic alliance will contribute to the sustainable growth of our partners and ourselves within the travel industry.”
She further added, “In addition to our extensive database of travelers as a regional OTA, we provide added value to our hotel partners through our robust ecosystem, including flight booking capabilities with over 700 airlines worldwide, our own ride-hailing service available in Malaysia, Bangkok (Thailand), Bali (Indonesia), an online travel retail and duty-free platform, and an integrated loyalty program called airasia rewards. This allows AirAsia Superapp to optimize our entire ecosystem, benefiting each of our hotel partners by reaching the right target market.”
Gavin M. Faull, Chairman and President of Swiss-Belhotel International, emphasized the brand’s commitment to excellence, saying, “At Swiss-Belhotel International, our culture of Passion and Professionalism is the foundation of our properties. Merging Swiss Hospitality Standards with the Asian passion for service has been the key to our success in delighting our guests. We are excited to partner with AirAsia Superapp, expanding our unique brand of hospitality to an even wider range of travelers. Through this collaboration, more individuals can experience the exceptional service and facilities that Swiss-Belhotel International is renowned for.”
To celebrate this partnership and attract more domestic and international tourists to Bali, AirAsia Superapp has launched a special campaign called #AyoKemBALI. Users can enjoy discounts of up to IDR 2 million for hotel bookings in Bali, including the top eight properties from Swiss-Belhotel International. To avail of the offer, users must enter the promo code AYOKEMBALI during the payment process.
Furthermore, users will earn AirAsia points with every transaction made on the airasia Superapp, which can be redeemed for various services and products, including flight bookings, duty-free and lifestyle items, online food delivery, digital gifts, and more.
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