AirAsia Philippines’ Promo Success Driven by Tech-Savvy Gen Z and Millennial Travelers

*More than 500,000 seats up for grabs for only PHP177 one-way base fare with LFG! Rain or shine, Let’s Fly & Go!

AirAsia, recognized as the World’s Best Low-Cost Airline for 15 consecutive years and a pioneer in low-cost travel in ASEAN, continues its commitment to offering the lowest airfares year-round through its travel and lifestyle platform, AirAsia MOVE.

Over the past three years, travelers have increasingly embraced the full potential of digital platforms. The AirAsia MOVE app has successfully marketed the airline’s monthly promotions, reaching millions worldwide. In the Philippines alone, AirAsia recorded a total of 1.10 million seats booked under various promotions such as the PISO Sale and monthly double-digit sales from January to July 2024. Among these bookings, 340,000 were from Gen Z, 480,000 from Millennials, and the remainder from Gen X and Boomers.

“Millennials and Gen Z are tech-savvy, while Gen X and Boomers are tech-native. Technology always plays a crucial role in their decision-making process. In the first half of 2024, 70% of our online and app bookings came from Millennials and Gen Z. To meet their travel needs, we adhere to our successful business model of offering low fares, focusing on streamlined, simple, and efficient operations, all while maintaining high standards of passenger safety. We will continue to offer the most competitive and affordable airfares, fueling their excitement for travel with our monthly promotions,” said AirAsia Head of Communications and Public Affairs and First Officer Steve Dailisan.

AirAsia Philippines is gearing up for another exciting sale with LFG! Rain or shine, Let’s Fly & Go! This promotion offers more than 500,000 seats to all destinations. Available until July 28, guests can book domestic and international flights with fares starting as low as PHP 177 one-way base fare for immediate travel until December 30, 2024.

Meanwhile, AirAsia Philippines has observed that the trend of ‘revenge travel’ has recently been replaced by ‘journey travel.’ This new trend emphasizes the entire travel experience from point A to point B. Rather than focusing solely on the final destinations, such as a famous beach resort in Boracay or a luxurious hotel in Bangkok, travelers are now prioritizing memorable experiences and discoveries along the way.

“This is where AirAsia steps in,” said Dailisan. “With a wide range of destinations, accommodations, activities, and other modes of transportation available on the AirAsia MOVE app, our guests can create the best memories.”