AirAsia Philippines is redefining travel in style through its first-ever brand licensing partnership with Abc. (AirAsia Brand Co.), the brand management and intellectual property arm of Capital A, and American Tourister, a globally renowned luggage and lifestyle brand.
This collaboration empowers travelers to embark on their adventures with premium, stylish, and functional travel gear, blending fashion with practicality. Beyond aesthetics, the partnership strengthens AirAsia’s presence in the travel community, reinforcing its mission to make travel more accessible, comfortable, and seamlessly integrated into a modern lifestyle.
Capital A CEO Tony Fernandes expressed his enthusiasm for this milestone:
“I’m incredibly proud to see the launch of AirAsia’s first-ever licensing deal—a brand that, over the past 23 years, has stood for value, accessibility, and inclusivity, earning the trust of millions of travelers. This partnership with American Tourister is a major step in unlocking new growth opportunities beyond aviation. It demonstrates how strategic brand collaborations can expand our reach and strengthen brand loyalty. At its core, Abc. is about monetizing the strength of a brand we’ve spent decades building. This partnership brings the AirAsia spirit to life in new ways, keeping us connected with people wherever their journeys take them.”
Bringing together two icons in travel and adventure, AirAsia and American Tourister introduce the FunSeeker Collection—a stylish, durable, and vibrant luggage line designed to match the dynamic lifestyles of Gen Z and Millennials. Now available in the Philippines, this collection merges fashion with function, offering travel gear that reflects boldness and innovation.
Inspired by AirAsia’s adventurous spirit, the FunSeeker Collection features signature bold colors and unique design elements, including bag straps inspired by AirAsia’s iconic red seat belts, symbolizing a shared passion for travel and discovery.
Ricky Isla, CEO of AirAsia Philippines, highlighted the significance of this collaboration:
“We are proud to team up with American Tourister to introduce a product designed for all communities and generations—ensuring everyone can explore the world with confidence and ease. At AirAsia, we prioritize inclusive air travel, believing that travel should be accessible to everyone, regardless of background or status. The launch of the FunSeeker Collection is a step forward in our mission to make travel an inclusive experience, offering stylish and functional luggage that lets every traveler express their individuality and adventurous spirit.”
The FunSeeker Collection offers a range of stylish and functional travel essentials, including crossbody bags priced at ₱6,250, cabin-size spinner luggage (55CM) at ₱20,550, and medium-size spinner luggage (68CM) at ₱22,550.
Travelers in the Philippines can conveniently purchase the collection online via the American Tourister Philippines website, Shopee Mall, and LazMall. For those who prefer an in-store shopping experience, the collection is available at select retail locations, including SM Megamall, SM Mall of Asia, SM North Edsa, SM Makati, American Tourister Trinoma, American Tourister Gateway, and American Tourister Malate.
