Agoda Survey Reveals 70% of Filipino Travelers Can’t Get Enough of Their Favorite Destination

Japan, Thailand, and South Korea Top Agoda’s Return Visitor Ranking

It appears that one trip to Japan is simply not enough for many Filipino travelers. According to Agoda’s latest Return Visitor Ranking, 70% of Filipino travelers find themselves returning to their favorite destinations. The survey, conducted on the Agoda platform earlier this month, highlights Japan, Thailand, and South Korea as the top destinations for repeat visits, with Taiwan and Hong Kong also making the list.

The survey focused on travelers who had just booked a new trip to their preferred destination. Among Filipino respondents, 54% cited adventure as their primary reason for traveling, followed by 44% who were motivated by food and 25% who traveled for celebrations.

The data shows that 55% of travelers have visited their favorite spot between 1 to 3 times over the past decade, representing the largest group of repeat visitors. Additionally, 10% of travelers have returned to their favorite destination ten times or more.

Mike Hwang, Agoda’s Country Director for the Philippines, commented, “While some people enjoy exploring new destinations, others find joy in revisiting their favorites. Agoda’s Return Visitor Ranking reveals that for Filipino travelers, Japan, Thailand, and South Korea are not just destinations but experiences they long to relive. Agoda is proud to support these journeys by offering a diverse selection of accommodations, flights, and activities to enhance every trip, whether it’s the first or the tenth.”

When asked what makes Japan, Thailand, and South Korea so irresistible, 50% of Filipino respondents cited “Ease of Travel” as the main reason. “Local Cuisine” was a close second at 47%, followed by “Convenient Location” at 34%, “Safety and Cleanliness” at 33%, and “Previous Positive Experience” at 30%.

Looking at the survey from a broader Asian perspective, Japan, Thailand, and Vietnam are also top choices for return visits, with 44% of Asian travelers highlighting “Ease of Travel” as their primary reason for returning.

Agoda provides travelers with excellent deals on a wide range of accommodations, flights, and activities, making it easier to revisit favorite destinations. Whether it’s your first visit or your tenth, Agoda’s user-friendly features simplify planning and booking your next adventure.