ABS-CBN, the Philippines’ foremost content provider, maintains its stronghold in the digital realm, achieving a remarkable milestone as the most-watched TikTok entertainment account in Southeast Asia for the first half of 2023.
According to data from TikToktainment, ABS-CBN’s official TikTok account, @abscbn, garnered an impressive total of 2,850,148,520 video views during the first half of the year, averaging approximately 898,817 video views per video.
Among the standout content on @abscbn’s TikTok are clips from the immensely popular Kapamilya revenge drama series “Dirty Linen,” which has garnered over 2.3 billion views on TikTok, captivating audiences with its gripping storyline and stellar ensemble cast since its debut earlier this year.
Furthermore, highlights from other ABS-CBN shows such as “It’s Showtime” and “FPJ’s Batang Quiapo,” among others, have significantly contributed to @abscbn’s total video views. The account currently boasts 5.3 million followers and 274.7 million likes.
Meanwhile, ABS-CBN’s PR account on TikTok, @abscbnpr, emerged as the top performer overall, accumulating 81.9 million views from April to June. It also claimed the number one spot in the entertainment info category during the month of May and the first half of August.
ABS-CBN’s commitment to providing audiences with entertaining and inspiring narratives reinforces its transition into a dynamic digital company with the most significant online presence among all media companies. The company continues to expand its digital portfolio to cater to a diverse audience.
For more news and updates, follow @abscbnpr on TikTok, Facebook, X (formerly Twitter), Instagram, and Threads, or visit www.abs-cbn.com/newsroom.
