Filipino cuisine has long been a source of immense pride and delight for countless Filipinos. With the surge in popularity of online platforms such as TikTok, people are now consuming a greater amount of food-related content than ever before. TikTok has evolved into a primary destination for food enthusiasts and budding chefs, offering a wide range of content from recipe videos to food vlogs. This has provided talented creators like Abi Marquez with a global stage to showcase the rich diversity of Filipino cuisine to millions of eager viewers.
Abi Marquez, affectionately referred to as TikTok’s “Lumpia Queen,” has rapidly risen to stardom within the #Foodtok community. Her journey as a content creator began with a simple yet profound idea: sharing her profound love for Filipino gastronomy with the entire world. Since her debut on the platform in January 2022, she has amassed a devoted following of over 2.9 million fans who eagerly anticipate her delectable creations.
Recently, Abi was honored with the title of TikTok Foodie Creator of the Year at the platform’s third awards ceremony in the Philippines. This particular award category recognizes the most influential food content creators who have left a substantial mark on TikTok over the past year. It underscores the increasing impact that food content creators are having on the culinary landscape.
In her gracious acceptance speech, Abi expressed her gratitude to TikTok for offering a platform that empowers food content creators like herself to share their deep passion for both food and content creation. She shared, “We’re truly excited to share more of our recipes, and with any luck, they will enhance your culinary experiences.”
Regarding her future plans, Abi has expressed her commitment to creating distinctive content and, in the process, motivating other creators to embark on their own creative journeys. She stated, “My goal is to consistently push the boundaries of what can be achieved with food content on TikTok. There’s a wealth of uncharted territory waiting to be explored, and I’m eagerly looking forward to sharing it with my community.”
This budding food content creator has recently entered into a partnership with NYMA, the talent management division of KROMA Entertainment. Her aim is to elevate her craft and achieve even greater success in the realm of culinary content.
Kat Bautista, the head of NYMA, beams with pride at Abi’s remarkable accomplishments. She remarked, “Abi Marquez’s culinary innovation and unwavering passion have not only tantalized our taste buds but have also served as an inspiration to millions on TikTok. Her recognition as TikTok Food Creator of the Year is a testament to her remarkable talent and the capacity of food to connect people across screens and kitchens, transforming ordinary moments into extraordinary gastronomic experiences. Alongside Abi, we are thrilled about the smorgasbord of content we have in store for 2024.”
As a youthful and motivational food content creator, Abi continues to bring the vibrancy of Filipino cuisine to a global audience. To fellow creators on the platform, Abi offers this advice: “Stay true to yourself, share what you’re most passionate about, and provide value – that’s how you make a lasting impression.”
With her triumph as the Foodie Creator of the Year, Abi has solidified her position as one of TikTok’s most gifted and inspiring content creators.
FOLLOW ABI MARQUEZ AND HER FOOD ADVENTURES ON:
TIKTOK | INSTAGRAM | TWITTER | FACEBOOK | YOUTUBE
