With the goal of providing a Bigger & Better Christmas for all, LG combined Filipinos’ love for the holidays with the brand’s mission of always giving back to the community. In a media launch event recently held in One Canvas Events Place in Pasong Tamo, Makati, LG Philippines outlined the various initiatives they have lined up for the holiday season.
The event started off with LGEPH Product Marketing Manager Angelica Dumlao discussing the Evolution of Picture Quality and how LG has taken great strides in pushing for technological innovation. The evolution from analog to digital television technology was a slow process, and it wasn’t even until the mid-1990s that HDTV broadcasting began. At that time, most HDTVs were plasma TVs, which were expensive, so HDTV adoption was slow. By the mid-2000s however, affordable 40-inch LCDs started to be sold. By the end of the decade, LCDs were outselling traditional (CRT) TVs as well as plasma TVs. “For us in LG, Life’s about more than having the latest technology. It’s about the experiences technology creates. We are a pacesetter in the industry and we will continue to deliver consumer electronics that let you embrace life and prepare you for its greatest moments.”
LGEPH Managing Director Mr. Inkwun Heo, LGEPH VP for Home Entertainment Mr. Sunho Choi, and Netflix Partner Marketing for Ph and Th Ms. Mimi Lee together with the Shelter of Hope Founder and Executive Director Pastor Junie Antiñero and the kids
The trailer for the destined Christmas classic, together with its behind-the-scenes footage, were all screened with the use of LG’s award-winning OLED TVs, the purchase of which comes with an accompanying gift of 6 months of Netflix.
Klaus, the headliner for Netflix’s holiday lineup, is an entirely 2D animated movie, a Netflix first, that harkens to the old Christmas shows we’ve come to know and love. Legendary actor J. K. Simmons provides the voice for the titular Klaus, a reclusive carpenter whom Jesper discovers living alone in a cabin, where he makes his own handmade toys. LG also invited the Animation Council of the Philippines, Inc. to share their thoughts on the use of 2D animation in Klaus, how LG OLED TVs are the best platform to view it on and to discuss the state of the local animation industry as a whole.
As an early Christmas present for the organization, LG Philippines donated LG TV. Inkwun Heo, LG Philippines’ Managing Director, recognized the importance of the ACPI’s role in the local industry and how their influence shapes the evolution of picture quality. “With LG, we guarantee an unparalleled, memorable cinematic viewing experience.
LGEPH Managing Director Mr. Inkwun Heo welcoming the guests and media friends
Towards the end of the event, long-time LG brand ambassador James Deakin enumerated the eight reasons why one should buy the award-winning OLED TVs, either as a holiday gift or even for oneself.
Firstly, it’s the World’s Best Selling OLED TV Brand for 6 consecutive years. Global sales and shipments prove that LG is, once again, the world’s best-selling brand for OLED TVs.
Second, LG’s ThinQ technology represents the evolution of TVs. AI-optimized picture quality that boasts leading clarity, sharpness, detail, and brightness is delivered to viewers via comprehensive content and ambient light analysis.
Third, AI Picture, AI Sound, and AI Smart use the most powerful 4K processor to optimize clarity, sharpness, sound. The 2nd generation α7 Intelligent Processor recognizes the quality of the original content and optimizes clarity and sharpness. The light sensor detects ambient light and the AI automatically optimizes brightness in the image to keep a bright and sharp picture regardless of illuminance. With AI Sound, Get the best sound no matter how you have arranged your room and where you are sitting. With the technology recognizing your watching spot, you can fully enjoy the optimized sound.
The light sensor detects ambient light and the AI automatically optimizes brightness in the image to keep a bright and sharp picture regardless of illuminance. With AI Sound, Get the best sound no matter how you have arranged your room and where you are sitting. With the technology recognizing your watching spot, you can fully enjoy the optimized sound.
Fourth, It has an IPS panel for wide viewing angle – Wherever you sit, the IPS 4K panel’s wide viewing angle keeps you enthralled with spectacular realism—displaying almost 100% color accuracy, even from a 60-degree angle.
Fifth, it has Dolby Atmos, providing 360-degree surround sound.
Sixth, it has a 2-year warranty which safeguards your investment.
Seventh, the Magic Remote makes for easy and convenient TV navigation. Lastly, it also has an Emergency Warning Broadcast System for nationwide alerts.
Want to have a Bigger & Better Christmas with LG? Aside from the aforementioned proceeds going the Shelter of Hope, OLED, and NanoCell TV purchases from today until December 15th come with a raffle ticket. Join the raffle and get a chance to win 1 of 10 LG TVS or Soundbars. And for the Grand Prize, you’ll have a chance to take home 65” OLED TV. The raffle draw will be on December 16. So, watch out and follow our social media accounts @lgphilippines for updates and announcements of winners.
