Where there’s Jack, there’s music.
For decades, Jack Daniel’s Philippines has played a vital role in nurturing the local indie music community and supporting the next generation of musical talent through its music program. Now, it’s time for the highly anticipated return of this initiative.
Jack Daniel’s On Stage 2024 (JDOS) is back, celebrating the innovators and creators of the Philippine independent music scene by offering bands a platform to showcase their artistry and talent. Through a series of live performances and media opportunities, the program enables these artists to reach a broader audience and step onto a bigger stage.
“Music has always been part of Jack Daniel’s DNA,” says Gabriel Fajardo, Brand Manager of Jack Daniel’s Emerging Asia. “The brand has solidified its place in culture through music, allowing many to connect with Jack over the years.”
Rooted in the values of community-building and inclusivity through live music, JDOS empowers musicians to express their authentic selves through their performances. In doing so, Jack Daniel’s and its partners inspire aspiring artists to hone their craft and advance their careers in the music industry, both locally and internationally.
This year, JDOS collaborates with both emerging and established production partners known for their commitment to strengthening indie music communities through careful curation and a distinct voice. Their invaluable experience and expertise in showcasing the untapped potential of artists during live performances lend credibility to the JDOS program. Key production groups involved in curating a diverse lineup of talent include GNN (Gabi Na Naman Productions), Locked Down Entertainment, Doc Def Productions, SYQL, The Flying Lugaw, Otelik Presents, and Funky Beat Entertainment.
JDOS will highlight the richness and diversity of the local music scene with live events hosted at key venues across Metro Manila. The production partners, in collaboration with Jack Daniel’s, will organize music events featuring this year’s remarkable roster of independent artists.
As Gabe puts it, “We want to provide up-and-coming artists with the chance to experience the excitement of live stages and to showcase their music boldly for everyone to hear. Our goal is to ensure their stories are shared and that they have the opportunity to reach the world through Jack Daniel’s On Stage.”
Check out the schedule of JDOS Playlist LIVE:
Oct 18 – Locked Down Entertainment
Nov 9 – Funkybeat Entertainment
Nov 16 – Doc Def Productions
Nov 23 – The Flying Lugaw
Nov 29 – GNN
Dec 6 – Otelik presents
Dec 7 – SYQL
Jack Up The Volume Promo
Jack Daniel’s On Stage is just one highlight of Jack Daniel’s music campaign this year. In addition to JDOS, the brand is excited to introduce the Jack Up The Volume National Consumer Promotion, offering fans the chance to immerse themselves in music like never before. Two grand prize winners will be flown to one of Japan’s biggest music festivals, while other participants can win fantastic prizes, including laptops, tablets, premium headphones, electric guitars, and vinyl players. Additionally, there will be opportunities to win bottles from the Jack Daniel’s Family of brands!
For more details, visit Jack Daniel’s Facebook and Instagram pages.
JDOS 2024 is proudly presented by Jack Daniel’s Philippines, with Hard Rock Cafe Manila as the launch venue partner, and in collaboration with BILLBOARD PH as the official music media partner and JB Music as the official backline partner.
