First-ever Shopee Brands Summit highlights how the e-commerce giant drives brand growth, boasts connection with vast Filipino customer base, seamless platform features, and irresistible deals for upcoming sale
As the Philippines embraces the digital shopping revolution, e-commerce giant Shopee is paving the way for brands to enhance their reach and achieve sustainable growth. With the innovative features of Shopee Mall’s platform, the company provides a seamless shopping experience that strengthens brand connections and fosters customer loyalty.
Celebrating Growth and Expansion at Shopee Mall
At its inaugural Shopee Brands Summit, Shopee announced a remarkable over 20% increase in orders on Shopee Mall, its premium retail space dedicated to brand owners and authorized distributors. Shopee Mall serves as a specialized platform for online shoppers to discover authentic, high-quality products, easily identifiable by a distinct label on the shop’s profile page and product listings.
Since its launch in 2017, Shopee Mall has expanded its lineup to include popular brands like L’Oreal, PUMA, Nintendo, and the Italian makeup brand KIKO Milano. By collaborating with these brands to offer exciting product launches and exclusive deals during the upcoming 10.10 Brands Festival, Shopee Mall is set to continue its role as the preferred online retailer for Filipino shoppers.
Building Trust and Driving Brand Growth
With millions of daily visitors actively shopping on the platform, Vincent Lee, Head of Shopee Philippines, highlighted Shopee Mall’s vital role in creating opportunities for brand growth in the digital landscape.
“Shopee Mall aims to help brands cultivate lasting relationships with our users by providing a dynamic and trusted platform where both can thrive. We believe in empowering brands to elevate their presence and deliver exceptional shopping experiences,” Lee said.
Recognizing that trust is fundamental to strong brand-consumer relationships, Shopee has focused on enhancing the customer journey to meet the evolving needs of Filipinos. According to a survey, 77% of upper to middle-income Shopee users consider product authenticity the most crucial attribute when shopping online. To reinforce its commitment to authenticity, Shopee requires brands on Shopee Mall to undergo a stringent verification process and has tripled its money-back guarantee, ensuring that every product sold is 100% genuine.
Additionally, Shopee Mall has extended its return and refund window to 15 days—doubling the previous 7-day period—providing buyers with added assurance regarding their purchases. The revamped Shopee Mall interface improves product and brand discoverability, complemented by the app’s signature seamless and secure checkout experience, which allows brands to strengthen their connections with customers.
Bringing Top Brands Closer to Filipino Shoppers
Shopee’s dedication to delivering an enjoyable shopping experience has attracted a diverse user base and positioned the platform as a strategic avenue for brands to expand their reach and drive sales. Successful partnerships with PUMA and Nintendo exemplify how Shopee’s innovative features and robust support have helped these brands thrive in the competitive e-commerce landscape.
After partnering with Shopee, sports apparel brand PUMA significantly increased its visibility and expanded its customer base, effectively positioning itself alongside competitors in the market. Shopee Live has been an invaluable tool for PUMA, engaging sports enthusiasts and driving substantial sales growth during each livestream event.
“The key difference for us is the exceptional support from the Shopee team,” said Javier Sabarre, Assistant Manager for E-Commerce Marketplace at PUMA. “We anticipate continued growth in the coming years through our partnership.” He noted that Shopee’s operational support has reinforced their customer-centric strategy, resulting in a remarkable fourfold growth since entering the e-commerce sector in 2022.
Gaming giant Nintendo launched its Official Store on Shopee in November 2023 and continues to experience rapid growth as one of the platform’s leading gaming brands. Their presence on Shopee Mall, combined with engaging features and promotions, has generated excitement among fans, particularly during attractive brand offers. Nintendo has also utilized Shopee Live and Shopee Video to deepen connections with the local gaming community and reach new audiences.
Building a Thriving Community at Shopee
Innovative features like Shopee Video and Shopee Live are revolutionizing how brands interact with their buyers. These tools allow sellers to showcase products through engaging video content and real-time shopping experiences, enabling shoppers to assess product conditions and specifications, thereby boosting buyer confidence.
“Shopee strives to create an environment where users can shop with confidence and ease,” Lee remarked. “With our extensive selection of beloved brands and innovative features, Shopee Mall has become a thriving hub where brands can unlock growth potential while ensuring secure, convenient, and enjoyable online shopping experiences for all our users.”
Don’t miss exclusive deals from brands like HP, GOMO, and many more during Shopee’s 10.10 Brands Festival, running from September 30 to October 10!
