![[2nd female from the right] ABS-CBN head of Content Research Diorella Agoncillo at the Kantar BrandZ 2024 Most Valuable Philippine Brands awarding ceremony](https://www.wazzup.ph/wp-content/uploads/2024/09/2nd-female-from-the-right-ABS-CBN-head-of-Content-Research-Diorella-Agoncillo-at-the-Kantar-BrandZ-2024-Most-Valuable-Philippine-Brands-awarding-ceremony.png)
ABS-CBN was recognized as one of the top video entertainment brands in the Philippines, standing out as the only local media company to win in its category at the 2024 Kantar BrandZ Most Valuable Philippine Brands Awards.
The company was praised for being “the most salient brand in the Philippines despite the absence of a free TV channel.” The award body highlighted how ABS-CBN’s shift to online platforms allowed the media giant to remain accessible, enabling viewers to enjoy its content on-demand, anytime, and across various devices.
Kantar BrandZ is an annual report that delivers industry-leading brand valuations through extensive research. It draws insights from over 4 million consumer interviews, covering 21,000 brands across 532 categories in 54 markets. As the largest consumer-focused source of brand equity data, Kantar BrandZ’s methodology is highly respected in brand evaluation.
This year’s Philippine BrandZ report recognized top brands from sectors such as Payment Networks, Dairy, Video Entertainment, and Fast Food. Rankings were based on the Demand Power Index, which measures consumer demand and predicts a brand’s market share based purely on perceptions.
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