Coco Mama Unveils “Save Our Coconuts” Initiative, Committing to Long-Term Support for Coconut Farmers

Coco Mama, CPAVI, CPFI, PCA, and Ms. Judy Ann Santos-Agoncillo Pledge 100,000 Coconut Seedlings to Coconut Farmers

The Philippines is one of the top coconut producers worldwide, currently ranked as the second-largest exporter in the global market. Despite this, the coconut industry is facing significant challenges. According to the Philippine Coconut Authority, 20% of the country’s coconut trees are aging and unproductive. In response, Coco Mama, the nation’s leading local gata brand, has launched the “Save Our Coconuts” project, aiming to address this issue and support the industry’s long-term sustainability.

Coco Mama led by brand ambassador Ms. Judy Ann Santos-Agoncillo, Century Pacific Agricultural Ventures Inc. (CPAVI), The Philippine Coconut Authority (PCA), and the General Santos City Environment and Natural Resources (CENRO) representatives and volunteers at the Coco Mama “Save Our Coconuts” Project Kickoff Event

Coco Mama’s “Save Our Coconuts” project is dedicated to revitalizing the Philippine coconut industry by distributing 100,000 high-quality coconut seedlings over the next five years. This initiative seeks to replace aging trees and ensure a sustainable income for smallholder Filipino coconut farmers, contributing to the long-term growth and stability of the coconut sector.

*Coco Mama Marketing Director Mr. Bryan Lingan announces Coco Mama’s commitment to helping coconut farmers in the country*

“Through Coco Mama’s ‘Save Our Coconuts’ project, we are dedicated to providing quality seedlings to smallholder farming communities in the region. Our mission has always been to bring joy to consumers as they prepare beloved Filipino gata dishes, and this joy extends to knowing that the brand they trust is also actively supporting coconut farmers,” shared Coco Mama Marketing Director, Mr. Bryan Lingan.

Century Pacific Agricultural Ventures Inc. (CPAVI) Vice President and General Manager Mr. Noel Tempongko, Jr. talks about the current situation of the Philippine coconut industry and what their company is doing to help

On World Coconut Day, Coco Mama launched its initiative in General Santos City, South Cotabato, with a tree-planting event featuring brand ambassador Judy Ann Santos-Agoncillo. The activity was supported by representatives from the Philippine Coconut Authority, the City Environment and Natural Resources Office – General Santos City, the Local Government Unit of General Santos City, Century Pacific Agricultural Ventures Inc., and local coconut farmers.

*Brand ambassador Ms. Judy Ann Santos-Agoncillo discusses her involvement in the Coco Mama “Save Our Coconuts” Project*

Judy Ann Santos-Agoncillo expressed her gratitude and honor in being part of the campaign. She remarked, “It’s easy to overlook that our daily staples, like gata, are the result of the hard work of our dedicated farmers. With the ‘Save Our Coconuts’ project, I’m not only promoting our beloved traditional and nutritious gata dishes to Filipino families but also making a meaningful impact on the lives of those who harvest the food we enjoy at our tables.”

Coco Mama officially turns over coconut seedlings to the representatives of the General Santos City coconut farming community. In the photo are (from top left) Philippine Coconut Authority-Sarangani’s Provincial Manager Mr. Jerry Prongco, Coco Mama Marketing Director Mr. Bryan Lingan, Coco Mama brand ambassador Ms. Judy Ann Santos-Agoncillo, Century Pacific Agricultural Ventures Inc. (CPAVI) Vice President and General Manager Mr. Noel Tempongko, Jr., and City Government Assistant Department Head II of the General Santos City Environment and Natural Resources Office (CENRO) Mr. Manuel A. Torres, Jr.

Coco Mama’s “Save Our Coconuts” Project aligns with the brand’s commitment to supporting the Philippine Coconut Authority’s broader mission of revitalizing the coconut industry and improving the lives of coconut farmers.

For more details, visit /CocoMamaPhilippines on Facebook or @cocomamaph on Instagram for the latest updates.