AirAsia Philippines, known for its innovative marketing and commitment to supporting local businesses, has once again made a significant impact with its latest initiative. Following its successful ‘Airline of the Stars’ campaign during the pandemic, the World’s Best Low-Cost Airline has teamed up with award-winning actor Joel Torre to bring a taste of Bacolod to its flights. This collaboration features JT’s Manukan Grille’s famed Chicken Inasal, recognized as the 5th Best Chicken Dish in the World by TasteAtlas.
This partnership underscores AirAsia’s dedication to offering exceptional value and world-class service while celebrating local flavors. Since launching Santan, AirAsia’s celebrated in-flight food and beverage brand, in 2018, the airline has served over 100 million guests, providing Halal-certified meals that cater to diverse dietary needs. The collaboration with JT’s Manukan Grille aligns with AirAsia’s core values of being affordable, clean, joyful, and delicious, enhancing the in-flight experience for all passengers.
“Following our 15th Skytrax win as the World’s Best Low-Cost Airline, AirAsia Philippines remains committed to offering the best value while supporting local entrepreneurs,” said AirAsia CEO Ricky Isla. “We’ve previously showcased Filipino craftsmanship on board with Pinoy-made jewelry and apparel, and now we’re excited to elevate our guests’ culinary experience with JT’s Bacolod Chicken Inasal.”
Joel Torre, CEO of JT’s Manukan Grille, expressed his enthusiasm for the partnership: “We are thrilled to collaborate with AirAsia Philippines, providing travelers from around the globe with a taste of our renowned Chicken Inasal.”
Starting July 23, 2024, passengers on all AirAsia Philippines flights can pre-book JT’s Bacolod Chicken Inasal via airasia.com and the AirAsia MOVE app. For just PHP 200.00, guests can enjoy this flavorful dish along with other Filipino favorites. AirAsia invites travelers to stay tuned for more exciting Pinoy dishes set to join the Santan menu.
