Shopee is making online shopping even smoother for the tech-savvy Gen Z crowd! They recently unveiled new features designed to address Gen Z’s priorities, alongside announcing BINI, the popular P-Pop girl group, as their new brand ambassador.
These features focus on building trust and convenience. “COD Unbox” allows cash-on-delivery customers to inspect their orders upon arrival, while hassle-free returns with a “Change of Mind” option give greater flexibility. Shopee is also doubling down on timely deliveries with discount vouchers for late orders.
BINI embodies the values of authenticity, social connectivity, and individuality that resonate with Gen Z. As Shopee’s brand ambassador, they’ll be the face of campaigns highlighting the platform’s commitment to empowering Gen Z shoppers.
This focus on Gen Z’s needs positions Shopee as a leader in the evolving e-commerce landscape.
