Throughout the annals of history, the intricate interplay between nature and culture has left an indelible mark on art, fashion, and architecture. Milan Design Week, with its thematic focus on “Materia Natura,” aims to delve into the manifold ways in which nature serves as a boundless source of inspiration. Embracing this theme, GROHE SPA, the premium sub-brand of GROHE renowned for complete bathroom solutions and kitchen fittings, finds an ideal platform at the world’s largest annual design event.
Originating from the Latin phrase “Salus per aquam,” meaning health through water, SPA epitomizes the founding principle behind GROHE SPA. At Milan Design Week, held at the majestic Palazzo Reale near the Duomo, GROHE celebrates the transformative essence of water through a meticulously curated installation showcasing new standards of luxury and bespoke quality in bathroom solutions.
A homage to nature and heritage
Centered on the concept of “Aquatecture” — the seamless fusion of water and architecture — the GROHE SPA installation at Palazzo Reale’s courtyard unveils a series of spaces that underscore the pivotal role of water in architecture and its profound impact on health and well-being. Conceived by the in-house LIXIL Global Design and Brand Identity team, the installation pays homage to the palace’s rich history while seamlessly integrating the contemporary ethos of GROHE SPA. Inspired by the former courtyard garden and in harmony with Milan Design Week’s theme of “Materia Natura,” the installation artfully intertwines nature and architecture to create immersive spaces that encapsulate the essence of GROHE SPA. These meticulously crafted spaces evoke the spirit of the former garden, providing sensory realms for reflection, revitalization, and rejuvenation.
Patrick Speck, Leader of LIXIL Global Design EMENA, elaborates, “Through our installation at Palazzo Reale, we seek to illuminate the intricate relationship between nature and human ingenuity, weaving together the storied legacy of the royal palace with the contemporary vision of GROHE SPA. Inviting visitors on a sensory voyage to immerse themselves in ‘Salus per aquam,’ our ‘Aquatecture’ spaces exemplify the profound synergy of water in architecture. Serving not merely as exhibits but as sources of inspiration for architects and designers, they foster collaboration and experimentation.”
Redefining spa luxury across four tiers
Each “Aquatecture” space represents one of the four tiers that epitomize GROHE SPA’s essence. Visitors embark on an immersive journey beginning at the fourth tier, which showcases industry-leading products for crafting the ultimate home spa sanctuary. Shower solutions such as GROHE Rainshower Aqua and F-Digital Deluxe modules seamlessly blend timeless elegance with modern technology, utilizing light, steam, sound, and aroma to delight the senses. Furthermore, the GROHE Atrio Outdoor Shower offers a refreshing and invigorating experience, fostering a deeper connection with nature and its inherent tranquility. Transitioning to the third tier, the spotlight shines on the GROHE Colors Collection featuring the new Satin finish. This luxurious finish adds a personalized touch and expands design possibilities, available for GROHE Allure and GROHE Atrio, along with corresponding showers and accessories in Satin Steel and Satin Graphite hues.
The second tier highlights the new GROHE Allure Gravity Private Collection, blending a sleek square silhouette with endless customization options. The faucet line features interchangeable cover plates meticulously crafted from glass, mirror, or marble. Collaborating with Caesarstone, a global leader in premium countertop surfaces, GROHE crafts cover plates from the brand’s durable surfaces, offering timeless designs. Culminating the exhibition, the first tier showcases the GROHE Icon 3D collection, where 3D metal-printed products redefine the boundaries of sustainable product design while offering unparalleled customization options.
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