HONOR is fast-growing with the AI integration of HONOR Magic6 Pro! Coming to the Philippines on May 8! #MagicAICameraPhone #HONORMagic6Pro
In the latest study conducted by the International Data Corporation (IDC), HONOR, the distinguished global provider of smart devices, clinched the top spot among leading smartphone brands. According to Antonio Wang, Vice President at IDC, HONOR secured an impressive 17% share in the charts, with an astounding Year-over-Year (YoY) shipments surge of 123.3% in Quarter 1, 2024.
“Being part of a prestigious and competitive global technology company like HONOR, it’s truly an honor for us. We’re excited about the challenge ahead and fully committed to bringing technological breakthroughs and innovation to the Philippines. We aim to achieve significant milestones in this dynamic market,” said Stephen Cheng, Vice President of HONOR Philippines.
Furthermore, HONOR’s overseas market has experienced substantial growth over the past year, with a 200% growth rate. By Q1 2024, HONOR had penetrated more than 100 markets and ranked in the Top 5 in many markets, including Europe, the Middle East, Latin America, and Malaysia.
An HONOR Smartphone Produced Every 28.5 Seconds
HONOR consistently allocates more than 10% of its annual income to Research and Development (R&D), with this dedication increasing annually. In the field of AI exploration alone, HONOR has invested over 10 billion CNY.
Currently, HONOR prides itself on its world-class R&D and innovation capabilities, supported by a team of over 8000 R&D professionals spread across 7 R&D centers and over 100 innovative laboratories. The pace of innovation is evident in the company’s submission of over 300 new patent applications every month.
Significantly, HONOR has achieved an impressive 85% automation rate in its intelligent production line. This high level of efficiency enables the manufacturing of a smartphone every 28.5 seconds, highlighting the brand’s commitment to cutting-edge technology and streamlined production processes.
Emerging Battery Innovations from Automobile Industry to Smartphones
HONOR has introduced its pioneering approach to pushing the limits of material and structural technology, notably showcased in the Magic Series.
In a groundbreaking move, HONOR became the first brand to integrate emerging battery innovations from the automotive industry into smartphones by introducing the all-new Second-generation Silicon-carbon Battery to the HONOR Magic6 Series. With a theoretical capacity of 3579mAh/g for a pure silicon-based anode, this technology surpasses graphite by an impressive tenfold. Comparable to advancements observed in companies like Tesla, this development promises outstanding battery life and consistent performance.
Moreover, the Nano Crystal Shield featured in the HONOR Magic6 Pro is another testament to the brand’s commitment to innovation. By utilizing advanced materials boasting a 50% improvement in crystal density, the Magic6 Pro achieves a shock absorption capability up to ten times greater than before. This enhancement ensures unparalleled durability, providing robust protection against accidental drops and impacts.
AI Falcon Camera System
In response to the burgeoning popularity of “sportography” and the increasing significance of Artificial Intelligence (AI), smartphone manufacturers are intensifying efforts to enhance capture speed and image clarity. In line with this trend, HONOR has taken proactive steps to lead camera innovation in the industry, particularly evident in the HONOR Magic Series with its distinctive AI falcon camera system.
At the Image Lab situated in Shenzhen, HONOR has embraced the All-scenarios Automated Comprehensive Photographic Testing System. This groundbreaking approach facilitates the optimization of the HONOR Image Engine across a wide range of anticipated scenarios, ensuring exceptional performance in diverse shooting conditions. Furthermore, HONOR has introduced proprietary testing equipment, a crucial contribution to achieving the industry-leading focus accuracy of the 1200-point LiDAR Matrix Auto Focus System, prominently featured in the Porsche Design HONOR Magic6 RSR.
