Introducing “DITO SA PUSO KO” by DITO Telecommunity, the nation’s fastest-growing telecom provider. This campaign honors the unwavering love and loyalty of DITO subscribers, spotlighting the beloved real-life couple of the Philippines, Dingdong Dantes and Marian Rivera.
In a significant stride towards becoming the Philippines’ top-rated mobile network, DITO Telecommunity, the nation’s fastest-growing telecom provider, proudly unveils its latest campaign, “DITO SA PUSO KO.” Featuring Dingdong Dantes and Marian Rivera, the stars of the highest-grossing Filipino film of all time, “Rewind,” this campaign celebrates their allegiance to DITO alongside all the DITOZENS who inspire the company’s unwavering commitment to exceptional customer satisfaction and digital advancements.
The launch includes a heartwarming online video accompanied by a special rendition of the iconic Filipino song “Dito Sa Puso Ko,” encapsulating the significance of DITO’s recent achievement as the Rated #1 Mobile Network in the Philippines, bestowed by Ookla, the global leader in network intelligence and connectivity insights.
This campaign underscores DITO’s steadfast commitment to enhancing the lives of Filipinos by offering dependable connectivity and innovative solutions to transform their digital aspirations into reality. It also mirrors the expanding support for DITO, as more and more Filipinos embrace its high-quality products and services.
“Our latest campaign isn’t solely about showcasing our offerings; it’s about commemorating the mutual affection we share with our millions of DITOzens. It’s heartening to see the overwhelming response from our subscribers, evident in the Ookla Rated #1 Mobile Network award. They’ve truly embraced DITO. We’re immensely grateful to be number one in their hearts and minds,” remarked Evelyn Jimenez, DITO’s Chief Revenue Officer-Consumer.
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Renowned for their captivating presence both on and off the screen, DITO introduces Dingdong Dantes and Marian Rivera, the beloved stars of “Rewind,” as the dynamic power couple spearheading this exciting new chapter in DITO’s journey.
“Launching this campaign with Dingdong and Marian, the latest additions to the DITO family, marks a significant step in encouraging more Filipinos to embrace our cutting-edge technology. As we all know, Dingdong and Marian aren’t just prominent figures in the Philippine entertainment industry; they are icons who inspire positive change and progress in various communities. Their role as digital ambassadors for DITO signifies more than just a partnership; it symbolizes a nationwide movement—a collective effort to empower and connect Filipinos across the country,” remarked Jasper Evangelista, DITO’s Brand and Marketing Director.
In the newly unveiled online video of “DITO SA PUSO KO,” Dingdong and Marian initially stand out as the sole bearers of hearts. However, as the scene unfolds, hearts burst forth, spreading the essence of DITO’s affection to all. This imagery mirrors DITO’s evolution; propelled by high-speed connectivity and cost-effective offerings, coupled with unwavering support and trust from DITOzens, the brand has garnered love from millions of subscribers nationwide.
“At the outset, breaking into the market presented a daunting challenge, especially amidst the long-standing duopoly. We had to assert our presence and define our identity as a telco brand, emphasizing our core values as a company. With a customer-centric approach and a drive to make a difference, DITO not only survived but thrived. Starting with just thousands of subscribers, we’ve now grown to millions of loyal DITOzens who appreciate and trust our brand and products. For that, we’re truly grateful,” remarked Jimenez.
Celebrating this milestone and embarking on a new chapter with Dingdong and Marian signifies more than just success; it’s a call to raise DITO’s standards even higher.
“As we celebrate this achievement with gratitude, we recognize that it’s only the beginning of our journey. Looking ahead, we remain committed to delivering consistent customer satisfaction, offering value-driven products, and advancing inclusive next-generation technology for the Filipino people,” Jimenez concluded.
