This Valentine’s Day, closeup plays Cupid; giving more hopefuls and romantics a chance to #DareToGetClose and create their own RomCom stories – in real life!
On January 13th, closeup Philippines unveiled a rendition of the iconic closeup single “Closer You & I,” reimagined by local rising artist Adie. Directed by the renowned filmmaker Tonette Jadaone, known as the queen of hugot films, and featuring one of today’s freshest love teams – DonBelle.
The narrative unfolds around two individuals who frequently encounter each other in the elevator of their office building. Their story takes a turn when they muster the courage to connect, aided by closeup’s two variants, Red Hot and Menthol Fresh, offering all-day AMA-ZINC fresh breath for up to 12 hours with regular use!
Within just four hours of its release, the music video amassed over 1 million views, captivating the hearts of DonBelle fans and hopeless romantics alike with its endearing and relatable elevator meet-cute storyline. The comments section overflowed with sentiments of “sana all” and fellow dreamers (“delulus”) eagerly anticipating their own chance encounters with a crush.
As requests flooded in for not only a “Part 2” but also a chance to experience this “e(LOVE)ator” moment firsthand, closeup took note and responded to the overwhelming demand.
To celebrate Valentine’s Day, closeup extended the elevator love story further by releasing a real-life romantic comedy (RomCom) titled “Closer You & I.” This film brought elevator moments to life, starring real individuals with real crushes.
Strangers were given the chance for an unexpected romcom-like encounter with their crush in an elevator, orchestrated by the magic touch of Director Tonette Jadaone. Similar to her work with Donny & Belle, Direk Tonette challenged these individuals to step closer by performing dares and asking questions, encouraging them to finally make their move.
Among the participants, Ashley and Dan stood out. They were colleagues who had a brief encounter at work and developed feelings for each other. Unbeknownst to them, they followed the instructions of romcom mastermind Direk Tonette through an earpiece, completing various dares that brought them closer together than ever before.
Ashley dared to compliment Dan – unable to hide her kilig!
Dan dared to make the bold “akbay” move – bringing the two steps closer and closer to each other!
And finally, their DonBelle moment! With supporting cast added, Ashley & Dan were brought closer than ever in the iconic, crowded elevator scene from DonBelle’s “Closer You & I” music video.
Upon completing the dares, Ashley and Dan were met with a significant surprise waiting for them downstairs. Direk Tonette unveiled herself as the mastermind behind their orchestrated love story and prompted them to share advice for those hesitant to make a move.
They emphasized that ultimately, the regret of not seizing the opportunity outweighs the fear of rejection. Concluding the film, they encouraged others to take the risk, shoot their shot, and embrace the hashtag #DareToGetCloser!
From exchanging compliments and engaging in intense eye contact to finding themselves in a crowded elevator, our real-life protagonists truly made the most of their moments with their crushes. Thanks to closeup with antibacterial zinc, providing all-day AMA-ZINC fresh breath (for up to 12 hours with regular use), they were left with no regrets, feeling closer than ever this Valentine’s Day!
When it comes to living out your own romcom narrative, conquer your hesitations with closeup and Dare To Get Closer, enjoying all-day AMA-ZINC fresh breath, lasting up to 12 hours with regular use!
In case you missed it: The first 60 shoppers to purchase P447 worth of any closeup products from February 12th to 16th on either Shopee or Lazada will receive a free DonBelle Closer You & I keychain!
Don’t miss out – shop now and let’s #DareToGetCloser to create your very own romcom Valentine moment this Valentine’s Day!
