The Tourism Promotions Board (TPB) Philippines orchestrated a unique Thanksgiving event on January 18, 2024, at the BGC Immersive Exhibit in Taguig City, exclusively dedicated to expressing gratitude to its media partners and content creators. The event acknowledged their steadfast support for the tourism industry and their active participation in covering TPB events throughout the year.
Attendees were treated to an immersive experience of the country’s tourism campaign, “Love the Philippines.” The program featured cultural performances from Luzon, Visayas, and Mindanao, creating a tableau of rich diversity. Guests also enjoyed a visual and auditory 180-degree experience through the Philippine Virtual Tours. The main hall boasted a 360-degree immersive screen, presenting a vibrant and interactive overview by TPB Chief Operating Officer Maria Margarita Montemayor-Nograles, highlighting the agency’s 2023 achievements and upcoming programs.
Expressing gratitude, TPB COO Nograles stated, “The keys to any successful endeavor are strong partnerships and collaboration. We hope that we can continue to count on your support as we promote our beautiful country together. Thank you for being part of our 2023 journey, and we look forward to sharing more of our country’s amazing stories so we can show the world all the reasons to see and love the Philippines.”
In her keynote remarks, Department of Tourism (DOT) Secretary Christina Garcia Frasco commended Nograles’ exemplary leadership in tourism promotions, acknowledging the agency’s outstanding achievements in 2023. Secretary Frasco emphasized the critical role of the media and social media in promoting the country’s tourism brand, recognizing their power to disseminate positive news about the Philippines. She underscored the vital role of influencers in destination marketing, inspiring travelers globally to explore both well-known and lesser-known tourist destinations.
The event was graced by esteemed guests, including DOT Undersecretary Ferdinand Jumapao, media representatives, influencers, content creators, and travel bloggers. The Ramon Obusan Folkloric Group added a lively touch with their performance in the immersive halls.
