Final week of each month marks the peak period of flight bookings Travelers prefer best-value accommodations 2.3 billion airasia points redeemed in 2023
As 2023 draws to a close, airasia MOVE (formerly airasia Superapp) unveils the prevailing travel trends across the region, highlighting ‘value’ as the primary determinant influencing app users’ preferences and loyalty.
Nadia Omer, Chief Executive Officer of airasia MOVE, emphasized, “The travel trends observed throughout the year align with airasia MOVE’s dedication to fostering an inclusive and cost-effective travel ecosystem. We extend our gratitude to our devoted users who have accompanied us on this journey. By comprehending user behaviors, we’re further inspired to persistently innovate and refine airasia MOVE in the upcoming year, creating a community that enhances user travel experiences while ensuring accessibility to the best value through a single, convenient platform.”
The last week of each month emerges as the peak period for flight bookings. Analyzing users’ transaction patterns on airasia MOVE reveals that flight bookings for airlines of all categories on the app surge towards payday and during the final week of the month.
Throughout 2023, top destinations booked via airasia MOVE include Kuala Lumpur and Kota Kinabalu in Malaysia, Bangkok and Chiang Mai in Thailand, and Manila in the Philippines. These destinations collectively garnered interest from over 30% of app users.
Presently, airasia MOVE provides flights from AirAsia, recognized as the world’s best low-cost airline, along with 700 other carriers globally. Renowned names like Turkish Airlines, Etihad, ANA, KLM, Air Arabia, Air New Zealand, Citilink, Bangkok Airways, Royal Brunei, Vietnam Airlines, Jeju Air, and many more are part of the diverse array of offerings.
Nadia further stated, “Ensuring the provision of optimal value to our app users is paramount, and they can access this through our signature monthly promos like the Superapp Super Sale. Available exclusively until December 17th, the Super Sale offers enticing deals, including a 20% discount on international flights, 30% off on worldwide hotel bookings, and more. Download the app now to seize the best-value deals from airasia MOVE.”
Travelers Opt for Best-Value Stays
A substantial 74% of airasia MOVE users selected accommodations within the PHP3,000 to PHP4,800 range, with top choices including Resorts World Group, Ibis, and Favehotel among regional preferences. Notably in the Philippines, Henann Group, Lime Hotels and Resorts, and Chroma Hospitality Group were the go-to options. Intriguingly, most hotel reservations were made around 30 days before arrival, while flight bookings were secured well in advance.
Redemption of 2.3 Billion airasia Points in 2023
Value undeniably remains a pivotal factor driving user loyalty in the travel sphere. Alongside promotions, airasia MOVE users frequently capitalize on benefits from the airasia rewards loyalty program. Trends among airasia MOVE users showcase a staggering 40% increase in airasia members in 2023 compared to 2022. Collectively, members have redeemed an impressive 2.3 billion airasia points across the entire airasia MOVE ecosystem.
“This fact resonates with our commitment as an OTA+ platform, placing paramount emphasis on delivering exceptional value to our customers. The redemption of 2.3 billion airasia points equates to approximately 175 thousand flights from Kuala Lumpur to Krabi during the Final Call promo. We eagerly anticipate enhancing the points earning and redemption experience for everyone in the coming year,” expressed Nadia.
“As we stride into 2024, customers can anticipate an enhanced app interface, alongside thrilling and innovative offerings such as an updated flight subscription plan and superior deals on flights, hotels, and more,” concluded Nadia.
Stay connected with @airasiasuperapp.ph on Instagram for the latest news and promotions. Download the app now from the App Store or Google Play Store for an enriched travel experience.
