Appoints Tinee Cruz as Senior Sales Director
DoubleVerify (“DV”) (NYSE: DV), a prominent software platform specializing in digital media measurement, data, and analytics, has announced the appointment of Tinee Cruz as the Senior Sales Director for the Philippines. In her new capacity, Tinee will collaborate closely with local partners to initiate, implement, and cultivate new alliances, with a particular emphasis on business expansion. Leveraging her extensive industry expertise, Tinee will play a pivotal role in introducing DoubleVerify’s comprehensive suite of measurement solutions to brands and agencies, with the objective of enhancing the efficacy of advertising expenditures.
This appointment underscores DoubleVerify’s dedication to regional growth, with a specific focus on bolstering in-market resources in the recently launched Southeast Asian markets, including the Philippines.
Conrad Tallariti, Regional Vice President of Sales, Asia, commented, “The Philippines is a distinctive market with significant potential for advertisers to maximize their media investments, and Tinee’s appointment is well-timed to establish fresh partnerships geared toward achieving performance in media acquisitions. Tinee has a track record of propelling growth by utilizing her exceptional leadership abilities to cultivate strong client relationships and deliver exceptional service. Her expertise encompasses multiple roles and markets in the region, which will be invaluable as we extend our presence across Southeast Asia.”
With nearly a decade of experience in the marketing, media, and sales sector, Tinee joins DoubleVerify from InMobi, where she served as the Country Sales lead for the Philippines and played a pivotal role in localizing InMobi’s platform in the Philippines. Her career encompasses a wide spectrum of roles in the advertising ecosystem, spanning agency, brand, publisher, and platform.
Regarding her new role, Tinee Cruz remarked, “Digital advertising spending in the Philippines is on the upswing, projected to reach 1.6 million USD in 2023, as consumer preferences and behaviors continually evolve. With emerging technologies, particularly AI, poised to make a significant impact, the Philippine advertising market is poised for enduring transformation. I eagerly anticipate cultivating customer relationships and addressing their needs with DoubleVerify’s cutting-edge solutions to make a meaningful impact in the Philippines advertising landscape.”
