We’re here, just vibing with G-SHOCK, marking its 40th anniversary, and they’ve unveiled their latest collaboration with the renowned US-based music company, 88rising!
This collaboration has brought the “Rooted in Toughness” pop-up tour to our country, taking place at the BGC Amphitheater from October 13 to October 21, 2023. The highlight of the event was a special performance by 88rising artist Ylona Garcia on October 14, featuring her popular songs “Entertain Me” and “Vibin.”
The event was also graced by the presence of Sena Kuroda, the Sales Manager at Timepiece Casio Singapore, Isabella Concepcion, who serves as the Head of Business Development at CSC Time Inc., and Levon Rondina, holding the esteemed position of Chief Brand Officer at Titan22.
The pop-up store prominently features the G-SHOCK 40th Anniversary collection, which includes the Clear Remix series, Remaster Black series, Recrystallized series, Adventurer’s Stone series, Flare Red series, and the G-SHOCK x Eric Haze collaboration watch.
Deeply rooted in the enduring spirit of toughness that G-SHOCK is renowned for, the pop-up event offers visitors an immersive journey tracing the evolution of this resilience. It begins with the groundbreaking G-SHOCK DW-5600C introduced in 1983, a pivotal moment in digital watch technology, and culminates with its current iconic status as a symbol of both durability and innovation embodied in the GA-2100 model.
Fans also have the opportunity to get up close with a special G-SHOCK collection featuring 88rising artists. This renowned music label is home to a diverse array of musicians from across the globe, including notable names like Rich Brian, Dumbfoundead, Stephanie Poetri, Niki, Atarashii Gakko!, Warren Hue, Spence Lee, Milli, and the Philippines’ very own Ylona Garcia.
Portraits of these 88rising artists, prominently displayed at the event, beautifully capture the synergy between their cultural roots and the embodiment of contemporary toughness, reflecting the core of G-SHOCK’s legacy.
For those looking to take a piece of this collaboration home, limited edition G-SHOCK x 88rising t-shirts are available at the exhibition. It’s worth noting that this collaboration also set a record for the highest number of 88rising artists featured in a brand campaign.
To stay updated on all things G-SHOCK and the exciting collaboration with 88rising, be sure to follow their social media accounts.
Official site: https://www.casio.com/ph/
Facebook: https://www.facebook.com/CASIOGSHOCK/
Instagram: https://www.instagram.com/gshock.philippines/
YouTube: https://www.youtube.com/@CasioWatchesPH
TikTok: https://www.tiktok.com/@casiowatchesph?lang=en
