NutriAsia Inc. (NAI), the Philippines’ leading producer of condiments and sauces, has recently introduced the NutriAsia Husay Awards, designed to acknowledge excellence in marketing communication and the dedicated teams responsible for its achievements.
Translating to ‘skill,’ “Husay” also conveys the quality and commitment invested in one’s work. While individual talents vary, it’s often the willingness to go the extra mile that distinguishes success. Rooted in strategy and enriched with creativity and ingenuity, the Husay Awards celebrate campaigns characterized by innovative and adaptable ideas, projects that deliver impactful messages resonating across the industry, and exceptional executions that yield positive business outcomes.
“The Husay Awards hold particular significance because everyone recognizes the winners. They are our colleagues, the individuals who best understand the tremendous effort invested in each of these noteworthy campaigns, which have resulted in business growth, whether through increased market share or industry-transforming impact. The Husay Awards reflect the prestige that these deserving winners rightfully enjoy,” commented James D. Lim, Senior Group Category Head for Corporate Marketing & Communications.
The inaugural awards ceremony recently took place at the Westin Manila and was attended by members of the NAI Leadership Team, employees from the Corporate Communications and Marketing departments, and industry leaders who also served as judges.
“We take immense pride in the outstanding work our team has produced this year, work that transcends the ordinary and contributes to business growth. The Husay Awards are aligned with our MERIT values and our commitment to fostering a culture of excellence at NutriAsia, an expectation we hold for every employee. We eagerly anticipate honoring more of them and their top-performing marketing campaigns,” added Lim.
The Husay Awards initiative centers on the well-deserved recognition of exceptional performance. It is an expression of appreciation for the dedication that has contributed to NutriAsia’s success, acknowledging the talented teams and individuals within the company who continue to drive the achievements of its beloved brands.
“It is a privilege to have been invited to judge the 1st Husay Awards. We were treated to an array of exceptional work, originating from highly talented teams. It is commendable for a robust brand like NutriAsia to host significant awards like this to honor local talent. Evaluating the wide range of campaigns produced during the lockdown, witnessing how the marketing teams have elevated creativity and innovation, we are extremely proud of the outcomes of the 1st Husay Awards as we look forward to the next edition,” said Manny Gonzales, Ogilvy Consulting and Innovations Lead.
