In today’s rapidly evolving digital landscape, e-commerce and content creation have become integral facets of the entrepreneurial journey for Filipinos. In anticipation of its upcoming 10.10 Brands Festival, Shopee recently hosted a forum for brands and Key Opinion Leaders (KOLs), recognizing this trend and sharing key engagement features that empower entrepreneurs within its ecosystem, including sellers and content creators, to thrive continually.
Enhancing the Shopping Experience with Shopee Live
Shopee Live has proven to be a game-changer for Filipino sellers who seek more personal and engaging ways to connect with their audiences. This feature enables sellers to build trust and rapport with shoppers while showcasing the quality and value of their products. Vincent Lee, Head of Shopee Philippines, emphasized, “The way people sell and shop is constantly evolving. Shopee aims to be at the forefront of that with Shopee Live, where we integrate entertaining content with the seamless and rewarding shopping experiences our platform is known for.”
Since its launch in 2019, sellers have greatly benefited from this feature, particularly those in the fashion and beauty sectors. Top cosmetics brand Maybelline New York, for instance, recognized the opportunity to create deeper connections with their online customers through Shopee Live. Denise Peralta, E-Commerce Director at L’Oreal Consumer Products Division (CPD), noted, “Shopee Live helped us address the gap that online shopping was unable to provide vs. offline shopping. Through live selling, our users can easily see our products being tested and swatched, and Shopee Live helps facilitate easy and convenient checkouts for our buyers.”
In August 2021, Crocs Philippines, a global leader in innovative footwear, also embraced live streaming, achieving immediate positive results. Their Croctober Campaign featured a Shopee livestream hosted by Shopee Idol Gem Miranda, contributing 30% of their campaign sales that day and amassing over 1 million shop followers. Shopee Live consistently engaged their users in more interactive ways, leading to a 25% increase in conversions compared to an average day. Mark Christian Chan, President of Crocs Philippines, shared, “Over the years we have been on Shopee, we have accumulated a sizable number of followers – currently at 1.4 million. For us, live streaming is an activity that boosts our conversion and complements our traffic-driving efforts.”
Influencers and content creators have also harnessed the potential of Shopee Live. Rosenda Casaje, CEO of the popular beauty brand Gorgeous Glow, recognized the transformative power of Shopee Live in connecting with a broader audience and offering entertaining shopping experiences. Her journey with Shopee Live allowed her to transcend geographical constraints and nurture a strong sense of community. “Shopee Live was my chance to answer my buyers’ inquiries, so I started doing it every day,” Casaje said. “Fast-forward to this day, I get 2,000 users setting reminders every time I announce my stream, then I would end it with more than 50,000 total viewers. Grabe! Sobrang laking tulong talaga ng Shopee Live.”
Raynard Yu, a travel and lifestyle content creator, model, and host, joined as a Shopee Livestreamer in April 2020 and quickly became one of the first Shopee Idols to host branded live streams on the platform. He holds the record for hosting four branded live streams in a single day, earning him the title “The King of Branded Livestreams” within the Shopee community. “My participation in the program allowed me to hone my hosting skills and become one of the pioneers in the realm of live streaming,” said Yu. “Shopee has given me a platform to reach a wider audience and a means to monetize my unique skill set. I also built a loyal fanbase and community that continues to support me and my endeavors to this day. Overall, Shopee opened many opportunities for me to work with some of my dream brands that I would have never thought would be possible prior.”
Empowering a Partnership-Based Ecosystem with the Shopee Affiliate Program
The Shopee Affiliate Program serves as a gateway for sellers and content creators to unlock new revenue streams. Sellers can collaborate with content creators to promote their products to a wider audience, leveraging influencers’ expertise in content production and marketing. In return, these influencers earn commissions for driving sales. The program fosters a mutually beneficial relationship, encouraging innovation in marketing strategies and creating countless partnership opportunities in the digital realm.
One seller, Janet Kyla Sophia Cañete, owner of the sought-after jewelry and accessories brand TALA by Kyla, leveraged the Shopee Affiliate Program to expand her reach and boost sales through the promotional efforts of Shopee Affiliates. “It’s marketing that goes beyond our efforts, and it also gives other people the chance to speak for us,” shared Cañete. “We also like that it’s also been an extra source of income, especially for our loyal affiliates.”
More sensational seller offerings and 10.10 shopping deals to look forward to
- Free Shipping with P0 minimum spend: This 10.10, shoppers can enjoy free shipping on all their purchases with no minimum spending, making online shopping more affordable than ever!
- 70% off Shopee Live Buong Araw: Time to get excited about a whole-day shopping affair with vouchers of up to 70% off on Shopee Live! Vouchers can be used on livestream-exclusive deals from brands such as Maybelline, P&G Beauty, PerySmith, and Locaupin.
- 50% off on Fashion & Beauty: Look out for the much-awaited deal of 50% off on all things Fashion & Beauty. Shop from your favorite brands, such as Maybelline, Lovito Official Store, Y.O.U. Beauty, and rom&nd, and score deals that will up your wardrobe and beauty game!
- Shopee Mall Outlet: This 10.10, Shopee aims to showcase its support for brand growth and, at the same time, offer shoppers even bigger brand deals with the launch of Shopee Mall Outlet. With its priority of providing the most rewarding shopping experience, the Shopee Mall Outlet enables buyers to purchase more branded products with higher discounts, giving them unbeatable offerings from popular brands such as Beyond the Box, Samsung, Havaianas Philippines, PUMA, The North Face, Hydro Flask, and many more!
- Exciting Brand Deals: Shoppers can look forward to a wide assortment of jaw-dropping deals from their favorite brands this 10.10! Techies can upgrade their setup with offers from brands like Oppo Official Store, Garmin, Tecno Mobile, realme, and vivo. Home & living enthusiasts can enjoy thrilling discounts from top brands Coleman Philippines, ASD Philippines, Hegen, and MAYFAIR LIVING. Meanwhile, fashion and beauty lovers can awra on a budget with deals from P&G Beauty, Olay, Innisfree, Above Athletica, barenbliss Official Store, DAZZLE ME Official Shop, Havaianas Philippines, Organic Skin Japan, PUMA, Puritan’s Pride Philippines, Mikana, and Shigetsu.
