Calling all devoted Reveluvs! Following its triumphant collaboration with SM Entertainment featuring EXO, NCT, and SMTOWN, 0917 Lifestyle is back in action. Brace yourselves as the 0917 x Red Velvet collection makes its highly anticipated debut this August!
With Globe’s urban lifestyle brand unwaveringly dedicated to connecting people with their passions, this latest alliance with SM Entertainment, the powerhouse behind some of the K-pop industry’s biggest groups, is poised to captivate the local Hallyu community.
This collection boasts designs inspired by Red Velvet’s scorching comeback album, “The ReVe Festival 2022- Birthday.” Fans can look forward to an array of merchandise that exudes K-pop chic. Whether your style leans towards vibrant t-shirts and coordinating sling bags or cassette tapes and bucket hats, this collection has something to satisfy every taste.
Gladys Rojas, Head of 0917 Lifestyle, expressed her excitement, saying, “Every comeback is a significant event, so we are thrilled to introduce the 0917 x Red Velvet collection to our K-pop-loving community. This collaboration embodies our brand’s mission to continually tap into subcultures and bring them closer to what they adore. We can’t wait for Reveluvs and K-pop enthusiasts to unbox and proudly flaunt their new merch.”
Eager to get your hands on these limited-edition pieces? Mark your calendars! Be prepared for the grand launch on August 31 across all platforms. Whether you’re shopping on 0917Lifestyle.com, the Globe shop on Lazada and Shopee, or visiting the 0917 Bonifacio High Street Pop-Up Booth, make sure you’re at the front of the line!
A special nod to K-pop collectors: every item in this collection is SM Entertainment-approved, ensuring you receive authentic, top-tier merchandise.
This partnership also injects some fresh rhythm into the 0917 lineup, marking its first major release since the visual rebranding in July. It’s also the second time the team has ventured into gadget accessories in the SME merchandise lineup, following the successful collaboration with EXO.
So, whether you’re a seasoned K-pop enthusiast, a newcomer to the fandom, or somewhere in between, the 0917 x Red Velvet collection is your golden ticket to becoming the ultimate K-pop connoisseur.
For more details and to stay in the loop about all things K-pop and 0917, visit https://0917lifestyle.com/.
