Globe, the prominent digital solutions platform, has been bestowed with the esteemed title of the Philippines’ strongest brand by Brand Finance, a leading independent consultancy renowned for brand valuation and strategy. The 2023 annual report on the most valuable and potent Filipino brands by Brand Finance spotlighted Globe’s remarkable AAA brand strength rating, coupled with an impressive brand value of US$2.028 billion. These accolades stand as a testament to Globe’s exceptional performance across its diverse spectrum of services.
Demonstrating its prowess, Globe achieved consolidated service revenues amounting to PHP157.98 billion in the past year. This achievement serves as a testament to its robust mobile and corporate data business performance, alongside the steady growth of its non-telco services.
Furthermore, Globe has displayed remarkable progress in the deployment of its 5G network nationwide. The platform effectively expanded 5G connectivity to an additional 74 cities and towns during the first quarter of the year. This milestone, combined with its extended global 5G roaming capabilities, underscores Globe’s steadfast dedication to pioneering technological advancements.
Ernest Cu, President and CEO of Globe Group, expressed his contentment with the recognition, highlighting the company’s commitment to enhancing the lives of its customers through cutting-edge technology. Cu stated, “Globe has consistently been synonymous with innovation and trailblazing digital solutions. This recognition mirrors our dedication to elevate our customers’ experiences through technological advancements.”
Cu further emphasized Globe’s unwavering dedication to serving users across diverse locations. This commitment extends to the platform’s digital financial services, designed to promote financial inclusivity, as well as its resolute focus on sustainability. Cu concluded, “In every facet of our operation, we aim not only to excel but also to effect positive and meaningful change.”
Globe’s influence transcends traditional telco services, as it spearheads digital transformation in the Philippines. The platform’s services have expanded beyond telecommunications to address the daily challenges faced by Filipinos through innovative technology. Presently, Globe’s digital solutions encompass fintech, healthtech, adtech, edutech, climate tech, shared services, investments, and entertainment, among other domains.
Beyond its technological achievements, Globe stands committed to sustainability. The company earned accolades as the Most Sustainability-Driven Network Operator in the Philippines, as acknowledged by Standard Insights. Additionally, Globe was recognized as one of Asia Pacific’s Climate Leaders by the Financial Times and Statista for two consecutive years. These honors reflect Globe’s active contribution to curbing greenhouse gas emissions through energy-efficient technologies and eco-friendly network operations.
Furthermore, Globe remains steadfast in its support for communities affected by calamities, consistently providing crucial connectivity support and telehealth consultations in disaster-stricken areas.
Globe’s commendable commitment to sustainability is underscored by its notable Sustainability Perceptions Value (SPV) of USD 194 million. This valuation underscores the growing significance of sustainability in determining brand value. Brand Finance’s assessment process delves into the perceived sustainability of specific brands and calculates the SPV for each one.
Brand Finance employs a distinctive valuation approach, commencing with an extensive analysis of consumer perceptions involving more than 100,000 global respondents, including over 25,000 from the Asia Pacific region. This comprehensive research offers insights into brand strength based on metrics like awareness, consideration, and reputation.
For more information about Globe and its array of services, please visit www.globe.com.ph.
