ABS-CBN Global Welcomes UTA Representatives in Manila for Internationalization Discussions

ABS-CBN Global played hosts recently to visiting UTA representatives at the ABS-CBN compound in Metro Manila

ABS-CBN Global, a prominent Filipino media and entertainment company dedicated to showcasing the best of Filipino content and talent worldwide, recently welcomed representatives from United Talent Agency (UTA) at its headquarters in Metro Manila. The two companies joined forces in a consultancy partnership last February, with the aim of elevating ABS-CBN’s internationalization efforts to new heights.

**ABS-CBN BUSINESS HEADS AND UTA REPS:** From left, Lui Andrada (Head of Non-Scripted Format), Monch Novales (Head of Star Magic Talent Recruitment and Management), Pia Laurel (Head of ABS-CBN International Sales and Distribution), Jonathan Manalo (Creative Director, ABS-CBN Music), Jun del Rosario (ABS-CBN Global Managing Director for North and Latin America region), Aldrin Cerrado (ABS-CBN Global COO), Maribel Hernaez (ABS-CBN Global Managing Director for Asia Pacific region), Ginny Monteagudo-Ocampo (ABS-CBN Global Content Head & iWantTFC Head of Content Management), Janet Kim (UTA Music Agent), Christella Marey Garcia (Label Head, Tarsier Records), Max Michael (UTA Head of Asia Business Development), Cory Vidanes (ABS-CBN COO for Broadcast), Kriz Gazmen (Head of ABS-CBN Films), Mico del Rosario (Head of ABS-CBN Films Advertising & Promotions and Head of Rise Artists Studio), Roxy Liquigan (Head of ABS-CBN Music), Lauren Dyogi (ABS-CBN Head of Entertainment Production and Star Magic), Pamela Tongco (Head of Strategic Planning for Broadcast), and Naomi Enriquez (Head of International Marketing & Partnership for ABS-CBN Music)

UTA is a renowned global talent agency, representing a diverse roster of iconic artists, creators, and changemakers, including actors, athletes, musicians, writers, gamers, and digital influencers. Notably, UTA’s clients recently received over 200 EMMY nominations for this year’s awards.

During their visit to Manila, UTA’s Head of Asia Business Development, Max Michael, and music agent, Janet Kim, engaged in fruitful discussions with ABS-CBN’s top executives, participated in contract signings with artists, took a studio tour, met with heads of various business units such as music, films, talent, and content. They also had face-to-face meetings with popular Filipina actress-singer-host-model Maymay and rising P-Pop groups BINI and BGYO.

While ABS-CBN Global’s content, talent, film, music, and live events already enjoy a strong presence in Asia Pacific, Europe, Middle East, North Africa, and North and Latin America, the company aspires to reach a broader mainstream audience that embraces diverse and ethnic entertainment offerings. A prime example of ABS-CBN Global’s endeavors is the successful 1MX music festival held in London, headlining top Filipino music acts alongside other Asian and emerging non-Asian artists, drawing thousands of attendees. Encouraged by the reception in London, ABS-CBN Global is gearing up to bring the 1MX experience to Toronto in September and Sydney in October.

“ABS-CBN Global envisions reaching larger audiences across the entire spectrum of entertainment industry practices. With UTA’s expertise and vast network, we are excited to explore opportunities for our business verticals and position our offerings at the forefront of the media and entertainment industry, generating a significant impact on reach and engagement. We look forward to a fruitful collaboration with UTA to make this vision a reality,” expressed Aldrin M. Cerrado, COO of ABS-CBN Global.