McDonald’s Philippines Delights Viewers with Heartwarming Ad
Capturing the essence of McDonald’s signature charm, the latest advertisement from McDonald’s Philippines is guaranteed to warm hearts and bring smiles. The ad showcases a heartwarming story of a young skater girl who repeatedly circles the Ride-Thru, playfully ordering a variety of menu items. Her delightful interactions and mischievous smiles towards the female Ride-Thru crew captivate the audience, leaving them charmed and eager for more.
McDonald’s Philippines has captured the hearts of viewers with its latest advertisement that defies industry norms by featuring a GL (Girl Love) story. Going beyond expectations, the ad not only delivers an adorable twist but also promotes gender inclusivity. Adi Hernandez, the Corporate Relations Director of McDonald’s, shared insights on the creation of the ad, emphasizing the importance of depicting love stories like these as ordinary and commonplace occurrences at McDonald’s Philippines. The brand’s commitment to inclusivity extends from its customers to its employees, making everyone feel welcome and secure within their establishments.
The authenticity portrayed in the ad’s performances also holds a meaningful story behind it. McDonald’s, in collaboration with their advertising agency, TBWA\SMP, ensured proper representation by casting a member of the LGBTQ+ community. Hernandez expressed the brand’s dedication to getting it right and ensuring the actors felt comfortable throughout the process.
Having received acclaim for sponsoring the Pride March in 2022, McDonald’s continues to showcase its unwavering support for gender inclusivity with this heartwarming film. Hernandez affirms that there are even more exciting endeavors to come, as this ad is part of a broader campaign demonstrating McDonald’s commitment to remaining everyone’s happy place.
We can’t help but applaud McDonald’s for taking this important step towards inclusivity. Their efforts to create a welcoming environment for all are truly commendable.
