In an unwavering stance against hunger, Globe introduces the Longest Hapag—a nationwide food festival series spanning five months. Commencing on May 28 to coincide with World Hunger Day, this initiative amplifies the global call to eradicate chronic hunger.
The campaign is a pivotal part of the Globe-led Hapag Movement, which aims to combat the staggering issue of involuntary hunger affecting 13.5 million Filipinos. By raising funds, generating awareness, and empowering communities to establish sustainable livelihoods, the advocacy strives to make a significant impact.
Yoly Crisanto, Globe Group Chief Sustainability and Corporate Communications Officer, stated, “Involuntary hunger poses one of the most critical societal challenges of our time. Through the Longest Hapag, we are harnessing strategic partnerships and collective efforts to confront this persistent issue that plagues our nation.”
The campaign invites restaurants, food chains, chefs, commercial centers, brands, and civic organizations to contribute to fundraising efforts through their culinary offerings, thereby supporting the Hapag Movement. This unified front aims to create a ripple effect of change, embodying the campaign’s core message: Be part of the Longest Hapag and make a difference.
The Longest Hapag will also synchronize with local food festivals across the country, culminating on World Food Day, October 16, 2023.
Renowned chef Jessie Sincioco, an advocate for the Hapag Movement, spearheaded the campaign. She launched a special Hapag menu, with half of the proceeds directed towards implementing partners and their beneficiaries. The Longest Hapag campaign draws inspiration from Sincioco’s project, Chefs Unite, which encourages chefs worldwide to support the Hapag Movement. Chefs Sau del Rosario and Kay Carreon have already pledged their support.
Successful fundraising activities like the recent Hapag ni LuzViMinda dinner and Chef Kay’s generous contribution of her book proceeds showcase the profound impact the culinary industry can have on this cause.
Despite a slight decrease to 9.8%, food insecurity in the Philippines remains higher than pre-pandemic levels. The country ranks 67th out of 113 nations in the 2022 Global Food Security Index, falling below the global average. Thus, Globe’s efforts aim not only to alleviate immediate hunger but also to address long-term challenges.
Crisanto added, “We invite everyone to join the Longest Hapag and create tangible change. By working together, we can help families overcome involuntary hunger and uplift the lives of our fellow Filipinos.”
The Hapag Movement, in collaboration with mobilization partners Ayala Foundation Inc., Caritas Philippines, Scholar of Sustenance, Tzu Chi Foundation, and World Vision, provides life-enabling support through supplementary feeding and livelihood opportunities to communities affected by hunger.
For more information about the Longest Hapag movement and how to get involved, please contact globeofgood@globe.com.ph or visit the Hapag Movement website. #UniteForHapag.
