Grab Philippines, GrabFood predicts continued online food delivery service despite pandemic recovery!
GrabFood is confident that online food delivery will continue post-pandemic due to the convenience and vast range of choices offered on its app.
During a panel discussion to celebrate Filipino Food Month, which included representatives from the Department of Tourism (DOT) and the Department of Trade and Industry (DTI), Greg Camacho, director for deliveries at Grab Philippines, shared those transactions grew by 1.7 times between 2019 and 2022.
Camacho also reported an 84% increase in the average basket size on GrabFood and GrabMart for 2022, compared to figures from 2019.
Feast Beyond the City Limits: GrabFood’s Exciting Expansion
Grab Philippines expands services to new cities with huge potential for food delivery, including Cabanatuan City and Tagbilaran City in Bohol.
“We are still deliberating now and we already have the shortlist (of cities) to expand our presence, including Tagbilaran City in Bohol,” Camacho said.
GrabFood has helped 88% of consumers discover new stores, and 90% to try at least one new store. 90% of consumers in the region prefer brands with integrated online-to-offline experience. GrabFood orders have increased by 1.7 times in 2022 compared to 2019 and 1.4 times compared to 2020.
Merchants agree that delivery platforms are a must-have for their businesses to survive. Average basket size on GrabFood and GrabMart increased by 84% in 2022 compared to 2019.
Filipino Food Month Celebration with GrabFood
During April, Filipino Food Month is celebrated where-in the country pays homage to its delicious and diverse cuisine.
Filipinos’ growing appetite and the increasing demand for Filipino food on delivery services like Grab is the highlight of this year’s celebration.
In the latest data from Grab, both second on the list of the top food items ordered for breakfast and lunch are longganisa and chicken inasal. While Halo-halo is the most requested for merienda.
In the panel discussion Sharlene Zabala-Batin, the DOT National Capital Region director, discussed how Filipinos are critical when it comes to food.
“We are spoiled, our palettes are very sophisticated. Malalasa mo agad kung matabang, if food is not delicious, we are very critical because we know what good food tastes like,” said Zabala-Batin.
Philippine’s culinary tourism is still an untapped potential, which Zabala-Batin pointed out. There is so much more to explore and discover when it comes to the country’s cuisine, making it an attractive destination for food enthusiasts worldwide.
