Modess, a leading feminine care brand, has launched its latest product, Modess Long, and has simultaneously announced the partnership with BINI as its newest brand ambassadors. BINI is a popular all-girl P-Pop group in the Philippines, and they are the ideal partner for Modess as many teen girls consider them as their role models.
In Modess’ newest commercial, BINI shares the significance of having Modess Long as a trustworthy partner during menstruation. With the world now reopening, teen girls are back to attending face-to-face classes, hanging out with their friends, and creating beautiful memories. With the fastest absorbing long pad, Modess aims to empower and inspire teen girls to feel confident and comfortable as they go out, letting go of concerns and worries that come with having their period. The brand’s partnership with BINI seeks to encourage young girls to be more comfortable with their bodies and embrace their femininity.
We are thrilled to welcome BINI as our newest brand ambassadors for Modess. These talented young women embody the values that we strive to promote among our target audience of teen girls – confidence, courage, and inspiration. We want all girls to feel empowered to pursue their dreams and aspirations, without letting their period hold them back,” said Alexandra Burgos, Brand Manager for Modess at Johnson & Johnson Consumer Health Philippines.
BINI members Aiah, Sheena, Maloi, Colet, Stacey, Gwen, Mikha, and Jhoanna are equally enthusiastic about their new partnership with Modess. When asked about what they are excited about in their journey with the brand, Aiah shared, “We’re really looking forward to sharing our period journey with our fans and encouraging them to choose the best long pad, especially now that we’re all starting to go out more. We want to inspire them to be confident even when they have their period, with the help of Modess Long.”
Mikha added that being a teenager during this post-pandemic era is extra challenging, especially when it comes to managing periods. “It’s tougher for us girls now that we’re going out more often. Before, we only had online or virtual meet-ups at home. Now, we miss hanging out with friends, attending live concerts, and studying in classrooms. It’s even scarier if you have doubts about the sanitary pad you’re wearing when you’re outside. That’s why we’re thrilled to be part of the Modess family because with Modess Long, there’s #NoDoubt.
According to Alexandra Burgos, the brand manager for Modess at Johnson & Johnson Consumer Health Philippines, the newly launched Modess Long is now longer and the fastest absorbing pad available in the market. The extended length of the pad is perfect for the active lifestyles of teen girls and GenZers, who are eager to engage in activities they missed during the past two years. With Modess Long, there is no need to worry about leaks or discomfort during red days.
Modess Long is widely available in leading supermarkets and drugstores across the country. You can also conveniently purchase your favorite Modess products online through the official Johnson & Johnson Lazada and Shopee pages.
To watch the latest Modess commercial with BINI, visit Modess’ official Facebook page at https://www.facebook.com/modessangelsofficial or follow our social media accounts at @modessph on Instagram and Titkok.
