Top 5 Digital Transformation Trends Driving Business Evolution in 2023

The landscape of digital transformation has undergone significant changes in recent years, enabling numerous businesses and industries to pivot their operations to overcome challenges and thrive in the post-pandemic world. Eastern Communications, a leading telecommunications company, recognizes that many companies are now embracing digitization as a way to drive growth and efficiency. This is supported by research from the International Institute for Management Development (IMD), which found that the Philippines has improved in competitiveness due to its shift towards digital technology as a means of economic transformation.

To continue this progress and stay ahead of the curve, Eastern Communications highlights five key trends in digital transformation that will help Filipino businesses evolve in 2023.

1. Big shift to cloud computing

The trend of businesses moving their data to the cloud continues to grow, with the Philippines’ Public Cloud market revenue expected to reach ₱46.14-B (US$844.70-M) in 2023, according to Statista’s research.

Eastern Communications is a strong advocate for cloud computing adoption, as it offers several benefits for businesses such as reduced IT operating costs, improved agility and speed in business operations, reduced risk of data loss, and enhanced collaboration among team members. The telco has recently expanded its cloud portfolio with new offerings such as Eastern Platform as a Service (PaaS), Eastern Cloud Virtual Router, and SGX Confidential Computing. In 2023, Eastern Communications plans to introduce more cutting-edge cloud solutions to help businesses stay ahead of the curve.

Find out more about the latest cloud offerings from Eastern Communications and learn how they can help your business succeed in today’s digital landscape.

2. Remote working and hybrid network

The COVID-19 pandemic has accelerated the adoption of hybrid and remote work setups, bringing benefits such as location flexibility, cost efficiency, and improved employee safety. This has resulted in a greater demand for reliable connectivity and hybrid network solutions to ensure seamless access to data and information from any device or location.

To address this need, Eastern Communications offers its Teleworker Gateway solution, which provides a secure, office-like experience at home with a always-connected WIFI. Additionally, the company’s Internet via Very Small Aperture Terminal (VSAT) product offers a dependable internet connection in far-flung areas of the Philippines through satellite technology.

With Eastern Communications’ innovative solutions, businesses can rest assured that their employees will have the connectivity and support they need to work effectively and efficiently, regardless of where they are located.

3. Enhanced cybersecurity

As digital transformation continues to gain momentum in the Philippines, the risk of cyber threats will also increase. In fact, recent research by Tessian shows that the frequency of cyberattacks has risen significantly in the past year. To combat these threats, it is essential to stay vigilant and knowledgeable about the latest advancements in cybersecurity.

Recognizing this need, Eastern Communications is dedicated to providing the most advanced cybersecurity solutions to keep its clients protected. The company was the first telecom provider to launch Secure Access Service Edge (SASE), an all-in-one enterprise and connectivity solution, in 2021. Moving forward, Eastern aims to continue launching innovative cybersecurity solutions and become a leading Managed Security Service Provider (MSSP) in the future.

4. The rise of artificial intelligence

In recent years, Artificial Intelligence has become a crucial aspect of technological advancements. AI has revolutionized businesses by creating new opportunities and providing better services such as faster turnaround time, reduced errors, and personalized customer interactions.

2021 saw a significant rise in the use of AI and machine learning in Software as a Service (SaaS) cloud security services, which have made threat detection easier and more efficient. According to FinancesOnline, SaaS is the largest segment of the public cloud service market and is projected to reach $623 billion with a compound annual growth rate of 18%. Eastern Communications is dedicated to continuing its development of SaaS products to help businesses keep up with the constantly changing digital landscape.

5. Future in the metaverse

Eastern Communications recognizes the potential of the Metaverse in revolutionizing the way businesses operate. As a cutting-edge provider of digital solutions, the company envisions incorporating Metaverse technology into its offerings, allowing businesses to tap into its full potential and create a more engaging and interactive experience for employees and customers alike. The Metaverse has the power to bring work, entertainment, commerce, and socializing to a whole new level, and Eastern Communications is eager to play a role in making that vision a reality.

Evolve your business with Eastern Communications

As the digital transformation wave continues to sweep across industries, it’s crucial for businesses to partner with a reliable and trusted provider to help them meet their goals and grow in 2023. Eastern Communications, with its 140-year legacy of providing connectivity and ICT solutions, is a world-class telecommunications company offering a comprehensive portfolio of services, including Connectivity Solutions, Network Solutions, Security Solutions, Cloud and Data Center Solutions, and Business Applications.

In this rapidly changing digital landscape, Eastern invites businesses to take the next step in their transformation journey and reach new heights in 2023. Discover Eastern Communications’ business-grade products and services by visiting eastern.com.ph or following @easterncommph on Facebook.

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