NusaTrip, the travel vertical of Society Pass Inc. (Nasdaq: SOPA) and Indonesia’s first IATA-certified online travel agency (OTA), has announced the expansion of its services to the Philippines. The move is aimed at tapping into the sizable market for Filipino tourists and foreign workers in the country.
According to data from the Philippine Overseas Employment Administration, around 2.3 million overseas Filipino workers (OFWs) were deployed in 2019. This number is expected to continue to grow, with the Department of Migrant Workers aiming to increase the number of OFWs in 2023. Most OFWs work in the service sector, such as domestic help, healthcare, engineering, and construction, and are primarily employed in Asia, followed by Europe, America, and Australia.
NusaTrip CEO Johanes (Joe) Chang said, “Considering the market’s size and potential, the Philippines is an essential market for our ecosystem. NusaTrip aims to be the promotion partners for the Philippines tourism boards and become the travel hub that helps to connect overseas Filipinos with their home country. We are excited to collaborate with the local businesses. It will accelerate and improve the quality of our synergies and customer growth rate in Southeast Asia.”
The company plans to leverage the momentum of the travel and tourism industry recovery post-COVID-19 pandemic by expanding its offerings beyond air travel. NusaTrip aims to extend its flight content with more travel inspirations and relevant options, and will focus on promoting thousands of hotels into its platform to provide leisure alternatives for international travelers.
In addition, NusaTrip will connect worldwide flight content through streamlined integration with low-cost and full-service airlines from multiple points of sale and enables global distribution at ease via its proprietary technology, the NusaXchange platform. The new regional office will focus on creating more variety of marketing initiatives and managing existing business relationships with airlines, hotels, and tourism promotion board partners.
