Toyota Mobility Solutions enhances efficiency seafood wholesaler Mida Food digital logistics platform

Toyota Mobility Solutions Philippines, Inc. (TMSPH) has launched a cutting-edge logistics platform designed to revolutionize logistics operations and drive the expansion of local businesses. This innovative solution, one of the company’s flagship offerings, aims to digitize logistics processes, thereby increasing efficiency and paving the way for growth.

TMSPH’s specialized system automates daily logistics planning, including route optimization, vehicle assignment, loading optimization, and trip booking, to streamline and improve logistics operations. The platform also offers real-time delivery tracking to aid in managing daily business operations.

To kick off the launch of this digital logistics platform, TMSPH has partnered with Mida Food Distributors Inc. (Mida Food), a top seafood importer, distributor and processor in the Philippines. Mida Food supplies frozen seafood products to food service industries and also sells its products through its retail brand, Pacific Bay, to individuals and households.

With the help of TMSPH’s Logistics Platform, Mida Food can overcome the limitations in its delivery operations such as difficulties in route planning due to client restrictions, issues with truck capacity and product load, and lack of visibility in delivery status.

The platform simplifies administration and creates the optimal route and loading plan that can easily adapt to variable delivery conditions, supporting Mida Food’s goal of optimal truck utilization and ultimately reducing delivery costs. Drivers are also equipped with a mobile application for real-time delivery status updates to Mida Food.

Before the platform’s introduction, TMSPH and Mida Food conducted a series of operational studies to improve end-to-end processes from order taking to warehouse operation and dispatch. During this process, TMSPH implemented Toyota’s quality management principles and effective practices based on its extensive experience in manufacturing, warehouse management, logistics and distribution in the Philippines.

TMSPH has played a crucial role in updating our approach to planning, managing and tracking our goods movement during the final stages of delivery,” said Enrique Miguel Valles, President/Chief Operating Officer of Mida Food. “Their contributions as we work to enhance our systems have been extremely valuable and we are seeing improvements in efficiency thanks to their logistics platform. We are grateful for TMSPH’s help in allowing us to continuously improve the products and services we offer our customers.

Mida Food President/Chief Operating Officer, Enrique Miguel Valles

This partnership is just a glimpse of the various initiatives that TMSPH has to offer to aid in building thriving businesses. The company continues to innovate its products and services to support Filipino business owners in enhancing their operations.

TMSPH is a corporation duly registered with the Securities and Exchange Commission with the primary purpose of providing access to mobility-related products and services for consumers and enterprises. For more information, visit https://www.toyota-mobilitysolutions.ph/

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