Samsung Electronics Co., Ltd. unveiled a new lineup of revolutionary products that includes Neo QLED, MICRO LED, and Samsung OLED technology, alongside a variety of lifestyle products and accessories. The product reveal was ahead of the Consumer Electronics Show (CES) 2023.
The event is an opportunity for Samsung to showcase its innovative products that are designed to enhance connectivity and personalize consumer experiences.
‘SmartThings’
Samsung’s extensive portfolio of products enables users to create their own personalized experiences with the devices they use daily, featuring more intuitive technology than ever before. This year, Samsung takes an even bigger step forward in its ongoing journey to simplify consumers’ daily lives through seamless multi-device integration across its entire ecosystem, via its smart home platform SmartThings.
“In 2023, we are pushing the limits of innovation to offer consumers not just premium picture quality but a holistic and premium device experience, tailored to their needs and wants for their connected home,” said Cheolgi Kim, EVP of Visual Display Business at Samsung Electronics.
Premium, connected experiences with Neo QLED
Samsung’s latest lineup of Neo QLED 8K and 4K TVs offer consumers a range of premium options to suit every need. These TVs are powered by Samsung’s advanced Neural Quantum Processor and Quantum Mini LED-lit TV technology, providing 14-bit processing and AI upscaling for features such as Shape Adaptive Light Control and Real Depth Enhancer Pro for a breathtaking three-dimensional, lifelike picture.
The 2023 Neo QLEDs feature high-resolution panels and Samsung’s Auto HDR Remastering, which uses AI deep learning technology to analyze and apply real-time High Dynamic Range (HDR) effects on Standard Dynamic Range (SDR) content on a scene-by-scene basis, resulting in a brighter, more immersive viewing experience.
Furthermore, SmartThings users no longer need to purchase a separate SmartThings dongle to connect and control Zigbee and Thread devices. In 2023, the SmartThings Zigbee & Matter Thread One-Chip Module will be directly built into Samsung products, providing the ultimate connected device experience. Additionally, SmartThings automatically synchronizes devices for easier control of not just Samsung devices but also third-party appliances and IoT devices, allowing for seamless connections.
· Chat Together: Users can easily enter a live chat group to share thoughts and react in real-time with others who are also watching the same content.
· ConnecTime: One can now take video calls from connected devices, providing a larger platform for video calls on the TV and a seamless transition to a smaller device if a user wants to walk away and transfer the call to another screen.
· 3D Map View: Samsung’s 3D Map View likewise lets users control and monitor connected devices, and provide a bird’s eye view of their home, and all of their SmartThings devices at-a-glance.
Broadened viewing options with MICRO LED, Samsung OLED
Samsung’s 2023 MICRO LED lineup features new models that range from 50 to 140 inches, providing consumers with a wide range of options for exceptional picture quality and screen experience. Its modular design allows for complete customization to fit any desired setup, and it features a seamless display without bezels.
In addition, Samsung’s 2023 OLED lineup includes 55, 65, and the new ultra-large 77-inch models. These TVs incorporate Quantum Dot technology, which has been developed for Samsung’s Neo QLEDs and Neural Quantum Processors, improving upon OLED technology’s core strengths while addressing limitations in brightness and color representation.
These OLED TVs also feature a 144Hz refresh rate and all of Samsung’s smart features, including the Samsung Gaming Hub. And for an unparalleled gaming experience, the OLED TVs have AMD’s FreeSync Premium Pro certification, a first for OLED TVs.
To expand viewing options, Samsung offers Samsung TV Plus on all its smart TV lineup, a free ad-supported TV (FAST) and video-on-demand service that delivers over 1,800 channels globally, including over 50 owned & operated channels, reaching 24 countries and 465 million devices globally across the company’s TV and mobile devices. It’s 100% free and doesn’t require any downloads, subscriptions, or additional devices.
New world of gaming with Samsung Gaming Hub
Samsung has unveiled its new Gaming Hub, the ultimate destination for gaming on Samsung Smart TVs. The hub offers users unlimited access to thousands of games from partners such as Xbox, NVIDIA GeForce NOW, Amazon Luna, and Utomik, without the need for downloads, storage limits, or consoles.
The Samsung Gaming Hub, which was launched last year, provides an intuitive gaming experience where players can simply turn on their TVs and start playing. It delivers exceptional picture quality and a brand-new way to approach gaming, featuring multitasking, expanded partnerships, and 4K streaming. Users can even watch multiple types of content simultaneously.
In 2023, the hub will be upgraded with new features such as GameBar 3.0 with MiniMap Sharing and Virtual Aim Point to enhance the experience for all types of gamers. MiniMap Sharing enables players to see the minimap of their game at-a-glance on any display, and Virtual Aim Point, designed for first-person shooters, allows players to view more noticeable crosshairs in any game, making it easier to take the perfect shot.
The Samsung Gaming Hub is also available on Samsung smart monitors and gaming screens, including the Odyssey series. With the Odyssey Ark, gamers can rotate their screens vertically or horizontally based on their preferred orientation, and enjoy immersive games on a 55-inch 1000R curved screen with powerful sound.
Expanded lifestyle lineup, new features
In response to the changing needs of consumers, Samsung has introduced a range of new lifestyle products and features designed to enhance the user experience and give consumers more flexibility in how they view and interact with screens. These new offerings are aimed at simplifying everyday life and providing a seamless, personalized experience for consumers.
- The Premiere 8K: In 2023, Samsung is introducing a new iteration of its laser projector, The Premiere 8K. The ultra-short throw projector lineup now comes with an 8K model, giving users the same ultra-large screen in even higher resolution. It supports a maximum screen size of 150 inches for a massive screen with an exquisite resolution to match.
- The Freestyle with Smart EDGE Blending: The Freestyle is the ultimate flexible device, allowing consumers to watch whatever they want wherever they want. In 2023, users can take advantage of the new Smart EDGE Blending feature, which allows users to use two of the devices and watch content in a 21:9 configuration with no manual lining up or adjusting. The 2023 Freestyle will also support Samsung Gaming Hub for more entertainment on the go.
- New UI and Accessories: In 2023, Samsung is introducing a new and improved Samsung Art Store with features such as previews at-a-glance and extended content offerings, which mimic the experience of visiting a gallery or museum. Also new is a metal bezel option for a modern and luxurious look on The Frame. Samsung’s latest TV lineup can be mounted with the optional Auto Rotating Wall Mount & Stand, which brings the automatic rotation and vertical media viewing experience of The Sero to other TVs, including The Frame and Neo QLEDs.
Sustainability with Samsung screens
In keeping with the environmental strategy announced in 2022, Samsung is dedicated to working closely with partners and customers to promote eco-consciousness throughout the entire lifecycle of its products. This includes implementing more efficient manufacturing processes, reducing packaging and encouraging sustainable usage habits. This holistic approach ensures that the company’s impact on the environment is minimized at every step.
- Recycled Materials: For the 2023 lineup, Samsung will replace 20% of the bracket parts used for the SolarCell Remote with recycled ocean-bound plastic. In addition, the main parts of the power board use recycled aluminum cans and copper, replacing approximately 12% of the original materials used.
- Reducing Manufacturing Impact: Samsung designed a light-weight injection mold that requires fewer materials, with a structure that can be repurposed, bringing down the overall energy consumption and raw materials needed for production.
- AI Energy Saving Mode: Through SmartThings, Samsung’s 2023 TVs support AI Energy Saving Mode, helping users save more energy in new ways. SmartThings Energy Service on TVs helps reduce carbon footprint of connected devices with simple changes, such as automatic switches to energy saving mode on specific devices when not in use. And with 3D Map View, it will be easier to get a holistic overview of connected devices and put energy saving ideas into practice.
- Eco-Packaging: In 2023, Samsung Eco-Packaging will come with minimal print so less ink is consumed in its production, and Samsung will use paper tape to reduce the use of plastic in its packaging. Additionally, package sizes will be reduced to lower overall carbon emissions.
Multidimensional soundscape, audio quality with AI
To provide a truly cinematic viewing experience, a premium screen must be paired with immersive audio. Samsung understands this, which is why its TVs come equipped with impressive built-in speakers, as well as advanced audio features and devices to complement them. Whether you’re watching a movie or a sports game, Samsung’s audio solutions will transport you into the action and make your viewing experience more realistic and engaging.
- AI Sound Remastering: In 2023, Samsung’s flagship TV and soundbar offer Sound Remastering, which utilizes AI to remaster each sound object to ensure voices are clear, environmental sounds are totally enveloping and that each component is just the right volume.
- New Soundbars: In addition to the flagship soundbar, HW-Q990C, with 11.1.4 channel sound supporting Dolby Atmos, the ultra-slim HW-S800B offers powerful immersive sound in Dolby Atmos from a 3.1.2 channel device that is just 40mm tall and 38mm deep. It is easily placed with any TV and still offers clear sound with punchy bass.
- Q-Symphony: A new iteration of harmony between the TV and soundbar, 2023 new Q-Symphony will provide vastly evolved sound for which the soundbar taps into the TV’s Neural Processing Unit to analyze audio signals and process each sound for more detail than ever before.
In 2023 by pairing Samsung TVs with Samsung Soundbars, these devices will offer the most powerful, customizable, and personalized ecosystem available to date.
To learn more about Samsung’s 2023 products which Samsung is announcing at CES 2023, please visit www.samsung.com/firstlook4, where you can register to get the latest updates and special offers throughout 2023.
